Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 8/9b: Pure Competition: Long Run Equilibrium and Efficiency

Introduction

 

ARE BUSINESSES EFFICIENT?

Again, we return to the central issue of economics: REDUCING SCARCITY (the 5Es). In lessons 8/9, 10, and 11 we will see if industries are (1) allocatively efficient, and (2) productively efficient, in the long run.

This would be a good time to review the 5Es online reading from lesson 1b and reacquaint yourself with the definitions and examples of allocative and productive efficiency. Allocative efficiency means producing the mix of goods and services that maximize society's satisfaction and productive efficiency means producing at a minimum cost.

What else do we know? In lesson 1d we learned about benefit-cost analysis (marginal analysis). From lessons 3 and 5 we know that we find the allocatively efficient quantity where MSB = MSC and where consumer plus producer surplus are maximized. In lesson 4b we learned the definitions of short run and long run.

In lessons 8/9, 10, and 11 we will put all of this together to see if businesses are efficient. Of course we do not have time to study every individual business or industry, so we will examine the efficiency of four groups of industries or the four product market models.

In lesson 2a we learned that competitive markets are efficient. In lesson 8/9a we learned the characteristics of competitive markets and how competitive businesses find the profit maximizing quantity to produce (where MR=MC or WHAT WE GET). Here, we will learn that since there are no barriers to entry in the long run the competitive markets will produce the allocatively efficient quantity that people want at the lowest possible cost (productive efficiency; where MC = ATC). Be sure to see the last 13 pages of the Unit 3 Yellow Pages ("3 Rules and 4 Models").

Finally, once we learn that the allocatively efficient quantity occurs where P = MC, we will look at ways this might be used to improve the allocation of resources and reduce scarcity. (MC Pricing).

Never forget this: To maximize profits business will produce the quantity where MR=MC.  

 

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Lesson 8/9b