ECO 211 Microeconomics: An Introduction to Economic Efficiency

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Syllabus
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Schedule
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UNIT 1: Introduction to Microeconomics: 1a - 1b - 1c - 1d - 2a - 3a - 3b - 3c - 5a - 5b

UNIT 2: Elasticity, Consumer Choice, and Costs: 4a - 4b - 6a - 7a - 7b - 7c

UNIT 3: Product Markets and Efficiency: 8/9a - 8/9b - 10a - 10b - 11a - 11b

UNIT 4: Resource Markets, Inequality, and Immigration: 12a - 13a - 20a - 22a



Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 1a: The Class and the Math

1a Introduction

Welcome to ECO 211! My name is Mark Healy. I will be your economics instructor for the semester. Please call me "Mark".

Many students end up dropping or failing this course due to the lack of basic math skills. If your math skills are weak you should consider building them before taking this course. If you are required to take MTH 060 or MTH 082 and have not yet done so, do not take this economics course until you have successfully completed one of them. The face-to-face sections will take a practice math quiz on the first day of class. For the online section I have posted the math quiz on our Blackboard site. Take the math quiz on Blackboard or in class. If you score less than 14 or 15, consider dropping ECO 211 and taking a math class first.

1a Something Interesting - Why are we studying this?

Optional: a funny look at some major ideas of economics by the "Stand-up Economist".

Principles of economics, translated (5:20)

1a Assignments: Readings

Ch.1, Appendix on Graphing

Syllabus On-Campus / Syllabus Online

Start: 5Es online reading

Lecture Outline

1a Assignments: Video Lectures

REVIEW OF GRAPHING CONCEPTS

1.2.1 Using Graphs to Understand Direct Relationships 9:50 [MyNotes]

1.2.2 Plotting A Linear Relationship Between Two Variables 9:57 [MyNotes]

1.2.3 Changing the Intercept of a Linear Function 8:42 [MyNotes]

1.2.4 Understanding the Slope of a Linear Function 7:28 [MyNotes]

OPTIONAL:

Khan Academy Exercise: Graphing Points

Khan Academy Exercise: Graphing Points 2 

OPTIONAL: MATH, ALGEBRA, AND GEOMETRY FOR ECONOMICS STUDENTS

How to Multiply and Divide Fractions in Algebra for Dummies (YouTube fordummies 1:50)

Simple Equations (Khan Academy 11:06)

Solving One-Step Equations (Khan Academy 1:54)

Solving One-Step Equations 2 (Khan Academy 2:23)

Practice (Khan Academy )

Solving Ax + B = C (Khan Academy 8:41)

Area and Perimeter (Khan Academy 12:20)

1a Outcomes - What you should learn

how to find class information

basic math skills

1a Key Terms

Key Terms Flash Cards - Click Here

The Class:

Required Activity, Yellow Pages, Tomlinson Videos on Thinkwell, Video Notes, LESSONS webpage, Pre-quiz, Clicker Quiz, Web Quiz, Practice Exercises,

The Math:

horizontal (x) axis, vertical (y) axis, origin, direct (positive) relationship, inverse (negative) relationship, slope of a line, positive slope, negative slope, marginal, average

1a Web Quiz (Click Here)

1a Key Formulas

Slope = rise/run

Slope = vertical change / horizontal change

Slope = marginal value of the total

Marginal = change in total / change in quantity

The area under a marginal curve = the total

Average = total / quantity

Total = average x quantity

Total = the sum of the marginal

1a Key Graphs

Any Point on a Graph Represents Two Numbers

Direct Relationship

Inverse Relationship

Calculating Slope

The area under a marginal curve = the total

 

1a Review Videos

Episode 5A: Models & Theories
[3:26 YouTube mjmfoodie]

Episode 6: Graph Review
[4:22 YouTube mjmfoodie]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.  

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 1b: The 5Es of Economics

1b Introduction

The "5Es of Economics" are not from the textbook. I borrowed the concept (with many modifications) from another textbook many years ago. I believe it concisely explains the purpose of economics. Also, it begins to introduce students to the economic way of thinking. The economic problem that we all face, that all countries face, that the world faces, is SCARCITY. Economics is the study of how we can reduce scarcity. What I like about the 5Es model is that it shows us that there are only five ways to reduce scarcity. Only five. I call them the "5Es" of economics.

For each of the 5Es:
(1) learn the definition,
(2) understand examples, and
(3) most importantly, know how they reduce scarcity and help to increase society's satisfaction.

This is where you learn that it may be good when the price of plywood increases greatly as the result of a hurricane. And why it might be good when Coca-Cola lays of one fifth of its workforce. Or, that the price of gasoline may be too low. Really!

1b Something Interesting - Why are we studying this?

When a hurricane hits the coast of Florida, prices of many necessities like food, water, hotel rooms, gasoline, and even plywood, tend to increase. Some governments try to prevent such price increases and call them "price-gouging".

See: http://www.csmonitor.com/1992/0910/10083.html

But economists think that such price increases are GOOD for the people ravaged by the hurricane. WHY? Why is it GOOD when the prices of products (like plywood) increase during a natural disaster?

See: https://www.masterresource.org/price-gouging-law/defense-price-gouging/

ANSWER: Allocative Efficiency

1b Assignments: Readings

5Es online reading (VERY IMPORTANT!)

Ch. 3: "Efficient Allocation" pp. 58-59

Ch. 3 and 6: "Diminishing Marginal Utility" pp. 49 and 117

Lecture Outline

1b Assignments: Video Lectures

Episode 5A: Models & Theories
[3:26 YouTube mjmfoodie]

1b Outcomes - What you should learn

TOPICS:

OUTCOMES:

1b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

5Es, scarcity, economic growth, allocative efficiency, productive efficiency, equity, full employment, marginal, law of diminishing marginal utility, President Trump example

1b Web Quiz - Click Here

1b Key Graphs

The 5Es of Economics

1b Review Videos

Scarcity and Exchange- EconMovies #1: Star Wars
[6:39 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.  

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 1c: Scarcity and Budget Lines

1c Introduction

So, do you agree that it is GOOD for the people of Florida if, after a hurricane strikes, the price of plywood (or other products) increases from $10 a sheet to $30 a sheet? Or, that it was GOOD when the Coca-Cola company (or other companies) layed off 6000 workers as they did in the year 2000 assuming that they could still produce the same quantity, but with fewer workers? Even if you do not agree, do you understand that these things will reduce scarcity and increase society's satisfaction? In chapter 5 we will learn why the prices of products like gasoline, soda pop, and junk food, may be TOO LOW. (Isn't this fun?)

Lesson 1c introduces our first graphic MODEL: the budget line. For many students microeconomics is a difficult course. I think there are two reasons for this. First, we will learn theories or models, rather than facts. Facts are easy to memorize. Theories or models have to be learned and practiced. And second, we will express our theories or models on graphs, and many students do not like graphs. If you want to be successful in this course you must learn to use our graphical models. You must be able to draw the graphs correctly from memory, you must understand what each line on the graph represents, and you must know why each line has the shape that it does. For each graph be able to: DEFINE, DRAW, DESCRIBE its shape. Be sure to study the graphs in the textbook carefully and plot all the graphs in the yellow pages. Finally, an easier way to view graphs is to remember that each point on a graph represents two numbers. Find a point on a graph, then find the two number from the graph's axes.

Note: not all models are graphs. For example, the 5Es of Economics is a model of the issues studied by economists.

1c Something Interesting - Why are we studying this?

USING MODELS: In this lesson we will learn our first MODEL - the budget line. We will study many MODELS this semster and most models will be represented by graphs. Why do economists use so many models?

Read the first paragraph only ("About this course:", Click on "More") of the link below. It introduces a MOOC from the University of Michigan called "Model Thinking". I was a bit surprised that there is a whole couse just on using models, but it highlights the importance of models in understanding the world around us.

https://www.coursera.org/learn/model-thinking

OPTIONAL - More information about the importance of using models:

http://www.utexas.edu/courses/bio301d/Topics/Models/Text.html

http://www.imf.org/external/pubs/ft/fandd/basics/models.htm

1c Assignments: Readings

Ch 1, pp. 1-11

Lecture Outline

1c Assignments: Video Lectures

WHAT IS ECONOMICS: SCARCITY, THE 5Es, AND MAKING CHOICES

1.1.1 Scarcity - Defining Economics 6:35 [MyNotes]

1.1.2 What Economists Do 13:20 [ Summary] [Quiz] [MyNotes]

1.1.3 Macroeconomics and Microeconomics 11:21 [MyNotes]

EconMovies- Episode 2: Monty Python and the Holy Grail - Marginal Analysis (YouTube ACDCLeadership) 5:27

BUDGET LINES

3.2.1 Constructing a Consumer's Budget Constraint 9:36 [MyNotes]

3.2.2 Understanding a Change in the Budget Constraint 5:02 [MyNotes]

1c Outcomes - What you should learn

TOPICS

OUTCOMES

1c Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

economics, economic model, microeconomics, macroeconomics, utility, rational choice, opportunity cost, benefit-cost analysis (marginal analysis), ceteris paribus (other things equal assumption), budget line, budget constraint, factors of production, resource, land, labor, capital, entrepreneurial ability

1c Web Quiz - Click Here

1c Key Graphs

Budget Line

Budget Line: Income Increases

Budget Line: Price Decreases

1c Review Videos

Scarcity and Exchange- EconMovies #1: Star Wars
[6:39 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

1d Making Choices: Production Possibilities Curve (PPC) and Benefit Cost Analysis (BCA)

1d Introduction

Here we will study our second graphical model: the Production Possibilities Curve (PPC), and we then will learn a tool for making decisions that we will use throughout the course: Benefit-Cost Analysis (BCA). Basically what we are doing is setting the stage for making economic decisions. Remember: economics is the social science concerned with how we CHOOSE to use our limited resources to maximize society's unlimited wants, or, how we make decisions.

The production possibilities curve will show us that we must make choices and all choices have costs. Economists call these "opportunity costs". ALL COSTS IN ECONOMICS ARE OPPORTUNITY COSTS. Whenever we discuss the "costs" of doing something we will mean the complete opportunity cost.

Benefit-cost analysis (BCA) is a model that explains how to make the best decision possible. BCA means we should select all options where the marginal benefits (MB) are greater than the marginal costs (MC) -- up to where MB = MC. When the MB = MC then we have made the best decision possible. NOTE: "marginal" means "extra" or "additional". So to make the best decision possible select all options where the extra benefits that you get from the decision are greater than the extra costs of the decision. One more thing: to make the best decisions we look only at MARGINAL costs and benefits and we ignore FIXED, or SUNK, costs (i.e. ignore things that will not change no matter what choice is made).

We will use BCA many times throughout this course. In chapter 6 we will use BCA to decide how much to buy to maximize our satisfaction. In chapters 8-11 we will use it to decide how much to produce to maximize profits. In chapters 12 and 13 we use BCA to decide how many to hire to maximize profits (Ch. 12 and 13).

Notice that economists look at EXTRA benefits and EXTRA costs. We call this "thinking on the margin". Students are used to thinking about TOTAL benefits and TOTAL costs. We do not want total benefits to equal total costs, but we do want MB to equal MC. You probably know that it is best if the total benefits are a lot higher than total costs. What you will learn is that when MB = MC, then the difference between total benefits and total costs will be the greatest.

Be sure you understand BCA!

What is the connection between the PPC and BCA? Well, when studying the PPC you will learn the important concept of "opportunity cost". Learn the definition well. Since all costs in economics are opportunity costs, then when using BCA, "marginal costs" mean the additional opportunity costs.

1d Something Interesting - Why are we studying this?

The link below discusses a study that concludes that drivers of cars with air bags have more accidents. Why would airbags in cars cause more accidents (see the link below)?

After studying this lesson you should be able to use Benefit-Cost Analysis (MB=MC) to answer this question. When airbags were first put in cars how did that change the extra benefits of driving fast (MB) and the extra costs of driving fast (MC)?

Drivers with airbags may take more risks

A similar question for skiers is why did the invention of avalanche airbags cause more people to become caught in avalanches (see below)? After studying this lesson you should be able to use Benefit-Cost Analysis (MB=MC) to answer this question.

In a March 2013 blog post written by Utah Avalanche Center Director Bruce Tremper . . . Tremper says airbags are providing a false sense of security, leading more skiers into high-consequence terrain, and thus decreasing the effectiveness of said airbag.
"Each gizmo we buy to increase our safety usually cause us to increase our level of risk at the same time. For instance, when we added seat belts and airbags to cars, yes fatalities decreased, but it also allowed us to drive faster, farther, crazier and talk on our mobile phones at the same time. So safety measures usually work but not nearly as well as we would hope because people just increase their risk (and “utility”) at the same time. In avalanche airbag case, we will also get more powder, more fun, and more risk in the bargain . . . . people will increase their exposure to risk because of the perception of increased safety, which will cancel out some, but not all, of the effectiveness of avalanche airbag."

What are avalanche airbags?
https://www.youtube.com/watch?v=h7QFRXc0R8M

1d Assignments: Readings

Ch 1: Production Possibilities Model, pp. 11-21

Ch. 1: p. 5, "Marginal Analysis: Benefits and Costs"

Ch. 1: pp. 13-14, "Optimal Allocation" (especially Fig 1.3),

Drivers with airbags may take more risks

Ch 1: p. 14, "The Economics of War" (box)

Lecture Outline

1d Assignments: Video Lectures

PRODUCTION POSSIBILITIES

1.4.1 Understanding the Concept of Production Possibilities Frontiers 24:46 [MyNotes]

1.4.2 Understanding How a Change in Technology Affects the PPF 10:10 [MyNotes]

ECONMOVIES Episode 3: Monsters Inc. and the Production Possibilities Curve

MAKING CHOICES: THE ECONOMIC WAY OF THINKING -- BENEFIT-COST ANALYSIS (also called Marginal Analysis or Cost-Benefit Analysis)

EconMovies- Episode 2: Monty Python and the Holy Grail - Marginal Analysis (YouTube ACDCLeadership 5:27)

Thinking at the Margin (YouTube LearnLiberty 4:32)

Incentives and Marginal Analysis (YouTube MrHurdleHistory 8:54)

CIRCULAR FLOW MODEL

Micro 1.1 The BIG Picture- AP Economics Overview (with links to playlists) (YouTube ACDCLeadership 12:49)

10.1.2 The Circular Flow Model 9:38 [MyNotes]

1d Outcomes - What you should learn

TOPICS

OUTCOMES

Production Possibilities

Benefit Cost Analysis

1d Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

PPC:
production possibilities, necessity of choice, law of increasing costs, concave to the origin, opportunity cost, constant cost, benefit-cost analysis (marginal analysis), economic growth, consumer goods, capital goods, shrinking PPC, nonproportional growth

BCA:
marginal costs (MC), marginal benefits (MB), MB=MC Rule, sunk (fixed) costs

1d Key Problem

Using Benefit Cost Analysis (BCA)

Benefit Cost Analysis (BCA)

1d Web Quizzes - Click Here

1d Key Graphs

The Production Possibilities Curve (PPC)

PPC: Unemployment to Full Employment and Productive Inefficiency to Efficient

PPC and Economic Growth

 

Benefit Cost Analysis

 

1d Review Videos

- Production Possibilities Curve- Econ 1.1
[3:56 YouTube ACDC Leadership]

- Shifting the Production Possibilities Curve (PPC)- Econ 1.2
[5:35 YouTube ACDC Leadership]

 

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 2a: Market Economies and Trade

2a Introduction

One reason why I use our textbook is because they have a chapter on market economies and they used to have a chapter on command economies (now just a small section). In this lesson we find out for the first time that competitive market economies are efficient, both allocatively and productively. This is the result of the "invisible hand" of capitalism. This is a general theme for the whole course that we will discuss again in chapters 3, 5, and 8-13. Many textbooks simply assume that students know what a capitalist economy (market economy) is because we live in one here in the United States. But, I learned long ago that students do not understand the characteristics of captialism nor the benefits of, or the problems with, market economies. All over the world countries are moving away from command economies toward a market economy. Why? We will learn it is because market economies are better at achieving allocative and productive efficiency, and economic growth, but they do seem have a problem with equity and at times full employment.

One characteristic of a market economy is a limited role for governement. Periodically we will discuss just WHAT IS the economic role of government? What should the government do, or not do? This is where Republicans and Democrats seem to have a fundamental disagreement, but I think they agree more than they believe. Remember this: the economic goal of society is to maximize its satisfaction (reduce scarcity as much as possible). And they do this by achieving the 5Es. The economic role of government then ALSO should be to achieve the 5Es. We will return to this issue of the economic role of government at different times thoughout the course.

Our first discussion of this economic role for government will be FREE TRADE. Should the United States have free trade with other countries like Mexico and China, or should the government impose trade restrictions? We will examine this question by using the production possibilities model that we learned in chapter 1.

2a Something Interesting - Why are we studying this?

Read the first four paragraphs of The Mystical Power of Free Trade.

After studying this lesson you should understand:

- why "society benefits from allowing its citizens to buy what they wish--even from foreigners." (i.e. free trade helps society),

- and why "people resist this conclusion, sometimes violently"

2a Assignments: Readings

Ch. 2 ALL

pp. 474-482

A Comparison of Market Economics and Command Economies

Lecture Outline

2a Assignments: Video Lectures

ECONOMIC SYSTEMS

1.1.4 An Overview of Economic Systems 10:50 [MyNotes]

Power of the Market (YouTube LibertyPen) 1:14 [MyNotes]

17.5.3 Comparative Economic Performance 12:16 [MyNotes]

OPTIONAL: Paul Solman Video: Capitalism vs. Socialism - The Cuban Quandary (YouTube PBS NewsHour) 13:56

SPECIALIZATION AND GAINS FROM TRADE

1.5.1 Defining Comparative Advantage with the Production Possibilities Frontier 22:10 [MyNotes]

1.5.2 Understanding Why Specialization Increases Total Output 6:46 [MyNotes]

1.5.3 Analyzing International Trade Using Comparative Advantage 25:35 [MyNotes]

KEY PROBLEM: The gains from trade

2a Outcomes - What you should learn

TOPICS

OUTCOMES

 

2a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

economic system, command system (centrally planned, socialism), market system (capitalism, laissez-faire), mixed economic system, Bolshevik revolution, self interest, private property, freedom of enterprise and choice, competition, market, specialization, consumer sovereignty, dollar votes, invisible hand, creative destruction, coordination problem, incentive problem, circular flow diagram, product market, resource market, opportunity cost, absolute advantage, comparative advantage, gains from trade, free trade.

2a Key Problem

The Gains from Trade

Click on the link above to learn how to do this problem.

2a Web Quiz - Click Here

2a Key Graphs

Comparative Advantage and the Gains from Trade

Circular Flow Model of Capitalism

2a Review Videos

- Econ 1.6- Economic Systems: Why is Communist China doing so well?

[4:13 YouTube ACDC Leadership]

- Comparative advantage specialization and gains from trade | Microeconomics | Khan Academy
[8:55 YouTube Khan Academy]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for thise assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 3a: Demand

3a Introduction

If the price of pizza goes up, what happens to the demand for pizza? . . . . . . . . . . . . . . . . . . . NOTHING! Nothing happens to the demand for pizza if the price changes!

The next three lessons introduce the demand and supply model for explaining how prices arise and change in a market economy. Learn these lessons well. Do the assigned problems. Draw the graphs in the yellow pages and while you are reading and studying. DRAW GRAPHS! Get used to using the graphs to help you answer questions. If you are avoiding drawing the graphs you will do poorly and not get the practice that you need to learn the concept. Be sure to LABEL the axes of every graph that you draw.

So why doesn't the demand for pizza change if the price changes? Because economists have a different definition of "demand". Demand is NOT the quantity that we buy. If the price of pizza goes up we will buy less, but that is not what "demand" means in economics. Economists tend to be precise with their definitions and sometimes their definitions are different than the more commonly used definitions. Things like "scarcity", "investment", "cost", "demand", and "supply", have different definitions in economics than what you may already know. Learn our definitions! Demand is not how much we buy. Demand has a different definition in economics. "Demand" means the "demand graph".

Remember, that econmists use models (like the supply and demand model) to simplify the real world. They do this by isolating certain variables from all the clutter found in reality. Then by changing one variable at a time economists can see what effect it will have. In this lesson we will learn the economic definition of DEMAND and plot the demand graph. Then, we will look at one variable at a time to see what effect they have on the demand curve. We call these variables the "non-price determinants of demand". They are: Pe, Pog, I, Npot, T (P,P,I,N,T). LEARN THEM! LEARN THEM WELL! Know how each one affects the demand curve. Be sure to do the yellow pages.

3a Something Interesting - Why are we studying this?

What is that Campbell's Pork and Beans can doing on the display for VanCamp's Pork and Beans (see below)?

After studying this lesson you will be able to draw a graph illustrating what happened to the demand for Campbell's Pork and Beans when a customer took a can out of their shopping cart and placed it on this display of VanCamp's Pork and Beans that were on sale.

Which non-price determinant of demand explains why that Campbell's soup can is there?

3a Assignments: Readings

Ch 3, pp. 47-53

Optional, but very useful

Lecture Outline

3a Assignments: Video Lectures

2.1.1 Understanding the Determinants of Demand 11:58 [MyNotes]

2.1.2 Understanding the Basics of Demand 11:54 [MyNotes]

2.1.3 Analyzing Shifts in the Demand Curve 8:13 [MyNotes]

2.1.4 Changing Other Demand Variables 10:43 [MyNotes]

2.1.5 Deriving a Market Demand Curve 9:16 [MyNotes]

OPTIONAL:

The Law of Demand (econclassroom.com 11:24)

Changes in Demand versus Changes in Quantity Demanded (econclassroom.com 5:52)

The Determinants of Demand (econclassroom.com 11:07)

 

3a Outcomes - What you should learn

TOPICS

OUTCOMES

3a Non-Price Determinants of Demand and Supply

Non-Price Determinants of Demand (PPINT)

Pe -- expected price
Pog -- price of other goods
1) substitute goods
2) complementary goods
3) independent goods

I -- income

1) normal goods
2) inferior goods

N -- number of POTENTIAL consumers
T -- tastes and preferences

Non-Price Determinants of Supply (PPPTTN)

Pe -- expected price
Pog -- price of other goods produced by same firm
Pres -- price of resources
T --technology
T --taxes and subsidies
N -- number of producers/sellers

 

NON-PRICE DETERMINANTS OF DEMAND

Pe -- expected price

Pe in the future D today
Pe in the future D today

Pog -- price of other goods

1) substitute goods
P Maxwell House coffee D Folgers coffee
P of one product D of its substitute

2) complementary goods
P of wieners D of buns
P of one product D of its compliment

I -- income

1) normal goods
Income D for normal goods
Income D for normal goods

2) inferior goods
Income D for inferior goods
Income D for inferior goods

Npot -- number of POTENTIAL consumers

Npot D
Npot D

T -- tastes and preferences

Tastes for a product D for that product
Tastes for a product D for that product

 

NON-PRICE DETERMINANTS OF SUPPLY

Pe -- expected price

Pe in the future S today
Pe in the future S today

Pog -- price of other goods also produced by the same firm

P soybeans S corn
P soybeans S corn

Pres -- price of resources

worker's wages cost of making cars S cars
Pres costs S
Pres costs S

Tech --technology

Improved technology costs S

Tax --taxes and subsidies

Taxes costs S
Taxes costs S

Subsidies costs S
Subsidies costs S

N -- number of producers/sellers

Nproducers S
Nproducers S

3a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

demand, quantity demanded, law of demand, market demand, horizontal summation, income effect, substitution effect, diminishing marginal utility, change in demand, change in quantity demanded, increase in demand, decrease in demand, non-price determinants of demand, normal good, inferior good, substitute good, complementary good (complement), independent goods

3a Web Quiz - Click Here

3a Key Graphs

The Demand Curve

Changes in Demand

Increase in Demand

Decrease in Demand

Market Demand (horizontal summation of individual demand curves)

3a Review Videos

- Demand and Supply Explained- Econ 2.1
[6:20 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 3b: Supply

3b Introduction

If the price of pizza goes up what happens to the SUPPLY of pizza? . . . . . . . . . . NOTHING!

A change in the price of a product does not affect its supply, or its demand. When the price goes up the QUANTITY SUPPLIED will increase, but the supply does not change. Learn the difference between "supply" and "quantity supplied". "Supply" does NOT MEAN the quantity available for sale. Supply has a different definition in economics. "Supply" means the "Supply graph".

So what would cause the supply graph, or supply itself, to change? Those things that cause supply to change are called the "non-price determinants of supply". They are: Pe, Pog, Pres, Tech, Tax, Nprod (P,P,P,T,T,N). See the Yellow Pages.

Remember, the goal of chapter 3 is to learn a model that will help us understand why prices are what they are and why prices change. In the next lesson we will put demand and supply together and use the model (graph) to find the prices of products. Then, and more importantly, we will see what causes prices to change. If you hear on the news, or read in your news app, that the price of gasoline is going down, we will be able to explain WHY. The causes of changes in prices of products are the five non-price determinants of demand (Pe, Pog, I, Npot, T) and/or the six non-price determinants of supply (Pe, Pog, Pres, Tech, Tax, Nprod.). Whenever you hear that the price of something is changing think of these 11 possible causes.

3b Something Interesting - Why are we studying this?

Read the short news article below on the declining price of gasoline (Dec. 2015). Paragraph 10 states "Plunging oil prices are the main factor driving down the price at the pump."

Gas falls below $2 a gallon [http://money.cnn.com/2015/12/20/news/economy/aaa-2-dollar-gas/index.html]

After studying this lesson you should be able to:

(1) list the non-price determinants of supply
(2) select the determinant that is the cause of the decline in gasoline prices discussed in the news article, and
(3) graph the effect that the change in the determinant will have on the supply curve for gasoline.

3b Assignments: Readings

Ch. 3, pp. 53-56

http://www.npr.org/blogs/parallels/2015/01/28/382173205/where-is-all-that-excess-oil-going
[Why are they storing oil? What is happening to supply? Which determinant has caused the supply to change?]

Optional, but very useful

Lecture Outline

3b Assignments: Video Lectures

2.2.1 Understanding the Determinants of Supply 7:25 [MyNotes]

2.2.2 Deriving a Supply Curve 9:49 [MyNotes]

2.2.3 Understanding a Change in Supply versus a Change in Quantity Supplied 6:52 [MyNotes]

2.2.4 Analyzing Changes in Other Supply Variables 8:47 [MyNotes]

2.2.5 Deriving a Market Supply Curve from Individual Supply Curves 7:16 [MyNotes]

3b Outcomes - What you should learn

TOPICS

OUTCOMES

3b Non-Price Determinants of Demand and Supply

Non-Price Determinants of Demand (PPINT)

Pe -- expected price
Pog -- price of other goods
1) substitute goods
2) complementary goods
3) independent goods

I -- income

1) normal goods
2) inferior goods

N -- number of POTENTIAL consumers
T -- tastes and preferences

Non-Price Determinants of Supply (PPPTTN)

Pe -- expected price
Pog -- price of other goods produced by same firm
Pres -- price of resources
T --technology
T --taxes and subsidies
N -- number of producers/sellers

 

NON-PRICE DETERMINANTS OF DEMAND

Pe -- expected price

Pe in the future D today
Pe in the future D today

Pog -- price of other goods

1) substitute goods
P Maxwell House coffee D Folgers coffee
P of one product D of its substitute

2) complementary goods
P of wieners D of buns
P of one product D of its compliment

I -- income

1) normal goods
Income D for normal goods
Income D for normal goods

2) inferior goods
Income D for inferior goods
Income D for inferior goods

Npot -- number of POTENTIAL consumers

Npot D
Npot D

T -- tastes and preferences

Tastes for a product D for that product
Tastes for a product D for that product

 

NON-PRICE DETERMINANTS OF SUPPLY

Pe -- expected price

Pe in the future S today
Pe in the future S today

Pog -- price of other goods also produced by the same firm

P soybeans S corn
P soybeans S corn

Pres -- price of resources

worker's wages cost of making cars S cars
Pres costs S
Pres costs S

Tech --technology

Improved technology costs S

Tax --taxes and subsidies

Taxes costs S
Taxes costs S

Subsidies costs S
Subsidies costs S

N -- number of producers/sellers

Nproducers S
Nproducers S

3b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

supply, quantity supplied, market supply, law of supply, change in supply, change in quantity supplied, increase in supply, decrease in supply, non-price determinants of supply

3b Web Quiz - Click Here

3b Key Graphs

The Supply Curve

Changes in Supply

Increase in Supply

Decrease in Supply

3b Review Videos

- Demand and Supply Explained (2 of 2) - Econ 2.2
[4:54 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 3c: Market Equilibrium and Efficiency

3c Introduction

We are going to learn two very important things in this lesson.

First, we will put demand and supply together and learn how to use the model to to see why products have the prices that they do. Then, and more importantly, we will see what causes prices to change.

If you hear on the news or read in your news app, that the price of gasoline is going down, we will be able to explain WHY. The causes of changes in prices of products are the five non-price determinants of demand (Pe, Pog, I, Npot, T) and/or the six non-price determinants of supply (Pe, Pog, Pres, Tech, Tax, Nprod.). Whenever you hear that the price of something is changing think of which of these 11 possible causes have changed, draw the graph and shift the appropriate demand and/or supply graph, and the graph will show the price changing.

Second, after we learn that in a competitive market economy the interaction of demand and supply will determine what the prices of products will be and how much people will buy at that price, we will ask: Is this the allocatively efficient quantity and price? Our goal is to show that in a competitive market the price will change until allocative efficiency is achieved. In chapter 2 we learned that competitive markets are allocatively efficient. This means they will produce the quantity of goods that maximizes the society's satisfaction. After studying chapter 3 we will be able to show the allocatively efficient price and quantity on a graph.

Competitive markets are efficient.

3c Something Interesting - Why are we studying this?

Read the first few paragraphs of Hybrid Car Prices Increasing Due To High Gas Prices.

In lesson 3a you learned how the non-price determinants of demand (Pe, Pog, I, N, T) affect the demand curve.

In lesson 3b you learned how the non-price determinants of supply (Pe, Pog, Pres, Tech, Tax, Nprod) affect the supply curve.

After studying this lesson you will be able to use these determinants and the supply and demand graphs to explain why prices change.

For example you will understand why: "It's becoming almost an annual tradition: As fuel prices rise in the spring, so do the prices of hybrid cars. "

3c Assignments: Readings

Ch. 3 pp. 56-61, 69-74

Ch. 5: pp. 93-99, Efficiently Functioning Markets

Supply, Demand, and Economic Efficiency

Optional, but very useful

Lecture Outline

3c Assignments: Video Lectures

PUTTING SUPPLY AND DEMAND TOGETHER

2.3.1 Determining a Competitive Equilibrium 11:04 [MyNotes]

2.3.2 Defining Comparative Statics 7:02 [MyNotes]

2.3.3 Classifying Comparative Statics 11:54 [MyNotes]

AC Micro 2.4 Double Shifts in Supply and Demand: Econ Concepts in 60 Seconds (2:34)

EconMovies: Episode 4: Indiana Jones (Demand, Supply, Equilibrium, Shifts) (7:02)

MARKETS AND EFFICIENCY

Consumer and Producer Surplus in the Linear Demand and Supply Model (econclassroom.com 10:01)

Efficiency and Equilibrium in Competitive Markets (econclassroom.com 11:48)

3c Outcomes - What you should learn

TOPICS

OUTCOMES

Equilibrium

 

Markets and Efficiency

3c Non-Price Determinants of Demand and Supply

Non-Price Determinants of Demand (PPINT)

Pe -- expected price
Pog -- price of other goods
1) substitute goods
2) complementary goods
3) independent goods

I -- income

1) normal goods
2) inferior goods

N -- number of POTENTIAL consumers
T -- tastes and preferences

Non-Price Determinants of Supply (PPPTTN)

Pe -- expected price
Pog -- price of other goods produced by same firm
Pres -- price of resources
T --technology
T --taxes and subsidies
N -- number of producers/sellers

 

NON-PRICE DETERMINANTS OF DEMAND

Pe -- expected price

Pe in the future D today
Pe in the future D today

Pog -- price of other goods

1) substitute goods
P Maxwell House coffee D Folgers coffee
P of one product D of its substitute

2) complementary goods
P of wieners D of buns
P of one product D of its compliment

I -- income

1) normal goods
Income D for normal goods
Income D for normal goods

2) inferior goods
Income D for inferior goods
Income D for inferior goods

Npot -- number of POTENTIAL consumers

Npot D
Npot D

T -- tastes and preferences

Tastes for a product D for that product
Tastes for a product D for that product

 

NON-PRICE DETERMINANTS OF SUPPLY

Pe -- expected price

Pe in the future S today
Pe in the future S today

Pog -- price of other goods also produced by the same firm

P soybeans S corn
P soybeans S corn

Pres -- price of resources

worker's wages cost of making cars S cars
Pres costs S
Pres costs S

Tech --technology

Improved technology costs S

Tax --taxes and subsidies

Taxes costs S
Taxes costs S

Subsidies costs S
Subsidies costs S

N -- number of producers/sellers

Nproducers S
Nproducers S

 

3c Key Problems

Beef and Chicken

Almonds

McDonald's

Click on the links above to learn how to use a supply and demand graph to show why prices and quantities change. The exam 1 extra credit questions will be similar to these problems.

3c Key Terms

Key Terms Flashcards - Click Here

Market Equilibrium

equilibrium, market equilibrium, bidding mechanism, surplus, shortage, scalping,

Efficiency

productive efficiency, allocative efficiency, marginal social benefits, marginal social costs, "what we get", "what we want", profit maximizing quantity, underallocation of resources, overallocation of resources, consumer surplus, producer surplus, deadweight loss

3c Web Quiz - Click Here

3c Key Graphs

Market Equilibrium

Changes in Demand and Supply and the Effects on Equilibrium P and Q

Market Equilibrium is Efficient

MSB = MSC Model

Maximum Consumer + Producer Surplus Model

3c Review Videos

- Shifting Demand and Supply- Econ 2.3
[4:49 YouTube ACDC Leadership]

- Double Shifts- Econ 2.5 (Technical Tuesday)
[3:26 YouTube ACDC Leadership]

- Micro 4.13 Dead Weight Loss- Key Graphs of Microeconomics
[4:45 YouTube ACDC Leadership]

- Micro 2.7 Consumer and Producer Surplus and Dead Weight Loss
[3:42 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 5a: Government Interference in Markets and Market Failures (Negative Externalities)

5a Introduction

In lesson 3c we learned that competitive markets are efficient and we learned two models to show that markets are efficient: (1) MSB = MSC, and (2) maximum consumer plus producer surplus. You must understand these models to understand chapter 5. In chapter 5 we learn that SOMETIMES markets are NOT efficient.

When are product markets not efficient?

1. when the government sets the price (price ceilings and price floors - lesson 5a, chapter 3)
2. when the supply curve does not include all of the costs of producing or consuming the product (negative externalities - lesson 5a, chapter 5)
3. when the demand curve does not include all of the benefits of consumption (positive externalities - lesson 5b, chapter 5)
4. when the products are "public goods" (lesson 5b, chapter 5).
5. when there is not competition (monopolies and oligopolies - chapters 10 and 11)

In this lesson we also will begin our look at the role of the government in a market economy. This would be a good time to review chapter 2. In chapter 2 we learned that there is a limited role for government in market economies. We learned in lesson 3c that markets are efficient, so there is little need for the government. In this lesson we will see what happens if the government interferes in markets. We will learn that sometimes governments will set prices (price ceilings and price floors), rather than letting the market set the price. In other words: SOMETIMES GOVERNMENTS CAUSE ALLOCATIVE INEFFICIENCY. (This is the plywood after a hurricane example discussed in the 5Es reading in lesson 1b.)

Then we will begin to look at examples of when the markets on their own fail to achieve allocative efficiency and examine what the government can do to correct these market failures. SOMETIMES MARKETS BY THEMSELVES ARE INEFFICIENT and the government may try to modify the market to help it achieve allocative efficiency. There are three MARKET FAILURES that we will look at in chapter 5. A "market failure" occurs when the market fails to achieve allocative efficiency. In lesson 5a we look at the market failure caused by negative externalities - when the supply curve does not include all of the costs to society of producing and consuming the product. Then in lesson 5b we look at the market failures caused by positive externalities and public goods.

We will assume that businesses will always produce the profit maximizing quanitity since their goal is to maximize profits. The profit maximizing quantity is also the equilibrium quantity that we studied in chapter 3, when the Qs = Qd. This is WHAT WE GET. We get whatever they produce and they will produce the quantity that gives them the biggest profits. The goal of business is not to be efficient. Their goal is to maximize their profits. If a business can make larger profits by being inefficient then they will be inefficient. Or if they can make larger profits by being efficient they they will be efficient. The main point is that efficiency is not their goal, rather, maximizing profits is their goal.

The allocatively efficient quantity is what society wants. We learned at the end of chapter 3 that allocative efficiency occurs at the quantity where MSB = MSC. This is WHAT WE WANT. We want to maximize our satisfaction and we learned in chapter 1 that this occurs when we achieve the 5 Es. Allocative efficiency is one of the 5 Es.

When the profit maximizing quantity equals the allocatively efficient quantity then markets are efficient . This means that profit maximizing businesses are producing the quantity that maximizes society's satisfaction. WHAT WE GET = WHAT WE WANT. This is the INVISIBLE HAND of capitalism that was discussed in chapter 2. It's as if there is an invisible hand guiding businesses to not only make decisions that maximize their profits, but also to maximize society's satisfaction. As if they don't even know it is happening.

When markets fail to achieve allocative efficiency, the profit maximizing quantity (WHAT WE GET or the equilibrium quantity from chapter 3) is not the same as the allocatively efficient quantity (WHAT WE WANT or the quantity where MSB=MSC). Since one of the economic goals of government is to help the economy achieve efficiency, governments often get involved to correct for market failures. If the market produces too much (negative externalities cause allocative inefficiency because of an overallocation of resources) the government tries to get it to produce less. If the market produces too little (positive externalities and public goods causing allocative inefficiency resulting in an underallocation of resources) the government tries to get it to produce more.

5a Something Interesting - Why are we studying this?

Cities, states, and countries are debating whether to add taxes, or raise taxes, on gasoline, soda, and junk food. Why? Why would it be good for society to raise these taxes?

Below are a small sample of the many news articles about these taxes

Why gasoline prices might be too low:
http://www.npr.org/templates/story/story.php?storyId=4858826

Soda Is About To Get Pricier For Another 5 Million Americans [Huffington Post, 1/11/2016 03:12 pm ET, Joseph Erbentraut]
http://www.huffingtonpost.com/entry/cook-county-soda-tax_us_58250427e4b0c4b63b0c0fe4

Why Mexico taxes junk food and soda:
http://www.politico.com/story/2014/01/mexico-soda-tax-101645

After studying this lesson you should be able to discuss how negative externalities associated with these products are the reasons for such taxes and illustrate the effects of negative externalities on a demand and supply graph.

You should understand why many people support these taxes.

5a Assignments: Readings

Chapter 3: pp 61-64, "Application: Government Set Prices"

Audio: http://www.marketplace.org/topics/wealth-poverty/fast-food-strike-walk-outs-and-drive-throughs

Chapter 3: pp 62-63, "Last Word: A Legal Market for Human Organs?"

Chapter 5: pp 104-110, "Externalities" and "Government's Role in the Economy

Read: http://economics.about.com/od/externalities/ss/A-Negative-Externality-on-Production.htm

Read: https://www.yaleclimateconnections.org/2017/10/mexico-launches-a-carbon-market/

Lecture Outline

5a Assignments: Video Lectures

GOVERNMENT INTERFERENCE IN MARKETS: Price Ceilings and Floors

2.5.1 Understanding How Price Controls Damage Markets 9:38 [MyNotes]

2.5.2 Understanding the Problem of Minimum Wages in Labor Markets 14:47 [MyNotes]

Determining the Effects of Price Ceilings and Price Floors (econclassroom.com 12:04)

MARKET FAILURE:NEGATIVE EXTERNALITIES

EconMovies 7: Anchorman (Efficiency and Market Failures)

8.4.1 Defining Externalities 5:46 [MyNotes]

8.4.2 Explaining How to Internalize External Costs (Negative Externalities) 11:58 [MyNotes]

8.5.1 Finding a Market Solution to External Costs 12:21 [MyNotes]

Negative Externalities of Production (econclassroom.com 13:02)

8.5.2 Finding a Negotiated Settlement to an External Cost -- the Coase Theorem 12:45 [MyNotes]

8.5.3 Applying the Coase Theorem 7:02 [ [MyNotes]

5a Outcomes - What you should learn

TOPICS

OUTCOMES

Price ceilings and floors

Market Failure: negative externalities (also called external costs or spillover costs)

5a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

price ceiling, rent controls, price floor, market failure, externality, negative externality (external cost, spillover cost), internalizing the externality, excise tax, incidence of a tax, cap and trade, Coase Theorem

5a Key Problem -

Negative Externalities

Click on the link above to learn how to use a supply and demand graph to show the economic effect of negative externalities.

5a Web Quiz - Click Here

5a Key Graphs

Price Ceiling (causes a shortage)

Price Floor (causes a surplus)

Negative Externality

Negative Externality and Taxes

5a Review Videos

- Price Ceilings and Floors- Economics 2.6

[4:34 YouTube ACDC Leadership]

- Pollution, the Government, and MSB=MSC- Microeconomics 6.2
[3:25 YouTube ACDC Leadership]

- Micro 6.3 Negative Externalities: Econ Concepts in 60 Seconds-Externality
[2:31 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 1: Markets are Efficient, Except . . . Intro to Microeconomics

Lesson 5b: Market Failures Continued (Positive Externalities and Public Goods)

5b Introduction

We have learned that competitive markets are usually efficient. This is one of the benefits of a market economy or capitalism (chapter 2) . But sometimes even markets can be allocatively inefficient. In lesson 5a we learned that when negative externalities exist, a market will produce too much of a good or service (an overallocation of resources) and therefore the government should tax the product (like gasoline taxes) to get consumers to buy less, i.e. without the tax the price of gasoline is too low.

In this lesson we will look at two other market failures, but this time the market produces too little (an underallocation of resources) because the demand curve for the product does not include all of the benefits. This occurs when there are positive externalities and when there are "public goods". Be careful - remember - economists often change the definitions of words. Public schools and a public parks are not public goods according to our definition. Since markets produce too little when there are negative externalities or public goods, the goal of government is to increase production.

In later chapters (10 and 11) we will discuss another market failure: the lack of competition. If a market is not competitive, like when it is a monopoly or an oligopoly, then profit maximizing businesses will produce less than the allocatively efficient amount. The invisible hand of capitalism does not work well if the market is not competitive.

5b Something Interesting - Why are we studying this?

Why does the government do what it does? Governments in the United States, build and run schools, libraries, and parks, but not gas stations, clothing stores, or grocery stores? Why some things and not other things? Does it make sense or is it just random?

We have learned that competitve markets achieve efficiency, both allocative and productive. And we learned that competitive markets have a limited role for government. So why does the government do schools, libraries, and parks, and we could add roads, bridges, airports, football stadiums, and vaccinations. Why these things and not other things? Why not let private businesses do these things like they do gas stations, clothing stores, and grocery stores?

If markets are efficient, then, if the government is doing something rather than the market, WE SHOULD ASK, WHY?

In this lesson you will learn two reasons that explain much of why the government does what it does: POSITIVE EXTERNALITIES and PUBLIC GOODS.

One other interesting question: public schools, public libraries, and public parks ARE NOT PUBLIC GOODS. Why not?

5b Assignments: Readings

Chapter 5: pp 99-110, "Public Goods", "Externalities" and "Government's Role in the Economy"

Lecture Outline

5b Assignments: Video Lectures

MARKET FAILURE: POSITIVE EXTERNALITIES

8.4.3 Explaining How to Internalize External Benefits (Positive Externalities (5:34) [MyNotes]

Market Failure - Positive Externalities of Consumption (econclassroom.com 10:51)

MARKET FAILURE: PUBLIC GOODS

8.2.1 Defining Public Goods 13:32 [MyNotes]

The Tragedy of the Commons as a Market Failure (econoclassroom.com 14:29) [MyNotes]

Tragedy of the Commons (YouTube - LearnLiberty - 3:19)

5b Outcomes - What you should learn

TOPICS

OUTCOMES

Market Failure: positive externalities (also called external benefits or spillover benefits)

Market Failure: Public Goods

Market Failure: Tragedy of the Commons

5b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

positive externalities (external benefits or spillover benefits), private goods, public goods, rivalry (rival goods), nonrival goods, excludability (exclusion principle, exclusive goods), nonexcludability, (nonexclusive goods), free-rider problem, benefit-cost analysis (marginal-cost-marginal-benefit rule), tragedy of the commons, common access resources

5b Key Problem

The Economic Effects of Positive Externalities

Click on the link above to learn how to do this problem.

5b Web Quiz - Click Here

5b Key Graphs

Positive Externalities

Positive Externalities and the Role of Government: Increase Demand

Positive Externalities and the Role of Government: Increase Supply

5b Review Videos

- Micro 6.4 Positive Externalities- ACDC Econ
[2:42 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 



Unit 2: Elasticity, Consumer Choice, Costs

Lesson 4a: Price Elasticity of Demand and Tax Incidence

4a Introduction

We learned in chapter 3 that when the price of pizza goes up the quantity demanded goes down. (What happens to demand? . . . . NOTHING.) So we know when the price of a product goes up then the quantity demanded goes down and when the price goes down the quantity demanded goes up. We called this the "law of demand" in chapter 3. What we are going to learn in chapter 4 is HOW MUCH?

If the price of pizza goes up, HOW MUCH less will we buy? A LITTLE less or A LOT less? The price elasticity of demand will answer this question and it will also explain why farm incomes were high during a year of a record drought and were low during a year of a record harvest.

You already understand elasticity. Think about this:

if the price of gasoline goes up HOW MUCH less will consumers buy? A little less or a lot less?
I believe most students will say A LITTLE less.

If the price of a Big Mac goes up, HOW MUCH less will consumers buy? A little less or a lot less?
I bet most of you answered A LOT less.

If the price of salt goes up, how much less will consumers buy? A little less or a lot less?
Correct. Only A LITTLE less.

If the price of a new car goes up, how much less will consumers buy? A little less or a lot less?
A LOT less.

The price elasticity of demand measures how responsive consumers are to changes in prices. Don't confuse elasticity with the law of demand. The law of demand tells us that when prices go up, the quantity demanded will go down. Elasticity tells us HOW MUCH it will go down.

Chapter 3 - law of demand:

if the P Qd

Chapter 4 - price elasticity of demand:

if the P does Qd or Qd ?
if price changes, HOW MUCH will the Qd change? A little or a lot?

In chapter 3 we learned the direction of the arrows (up or down). In chapter 4 we learn the size of the arrows (big or small).  

4a Something Interesting - Why are we studying this?

In 2012 there was a severe drought in the US corn growing region. In 2014 the weather was great and the corn crop was at a record high. In which year did farmers make the most money?

They made more in 2012 when the weather was bad !!!

After studying this lesson you should understand why good farming weather results in low farm incomes and bad farming weather results in high farm incomes. Really!

See:

Sept. 2012: Despite Record Drought, Farmers Expect Banner Year

Sept. 2014: Corn, soybean crop expected to hit record high -- Great season could mean bad prices for farmers ("This year, farming income is expected to drop by 14 percent.")

ANSWER: The answer to this paradox is that the demand for corn and soybeans is price INELASTIC. You will learn that bad weather causes the price of crops to increase whch causes farm incomes to increase and good weather causes the price of farm corps to decrease causing incomes to decrease BECAUSE THE DEMAND FOR CORN AND SOYBEANS IS PRICE INELASTIC.

4a Assignments: Readings

Chapter 4: pp. 75-84,

Chapter 4: pp 86-87, Last Word

Chapter 16: pp 347-354, "Tax Incidence and Efficiency Loss

Lecture Outline

4a Assignments: Video Lectures

2.4.1 Defining Elasticity 4:47 [MyNotes]

2.4.2 Calculating Elasticity 11:43 [MyNotes]

2.4.3 Applying the Concept of Elasticity 8:42 [MyNotes]

2.4.4 Identifying the Determinants of Elasticity 6:50 [MyNotes]

2.4.5 Understanding the Relationship between Total Revenue and Elasticity 8:09 [MyNotes]

Examining the Effect of an Excise Tax on an Inelastic Good -- Cigarettes (econclassroom.com) 12:41

Examining the Effect of an Excise Tax on an Elastic Good -- Candy Bars (econclassroom.com) 8:08

OPTIONAL: Introduction to Price Elasticity of Demand - Calculating PED Using Data from a Demand Diagram (econclassroom.com ) 11:46

OPTIONAL: Price Elasticity of Demand and the Total Revenue Test (econclassroom.com) 13:24

4a Outcomes - What you should learn

TOPICS

OUTCOMES

4a Determinants of Price Elasticity of Demand and Supply

DETERMINANTS OF PRICE ELASTICITY OF DEMAND

Number of Substitutes

Many more price elastic
Few less price elastic

Luxury or Necessity

Luxary more price elastic
Necessity less price elastic

Price of the product as a percent of sonsumer income

Price is a large percent of consumer income more price elastic
price is a small percent of consumer income less price elastic

Time

Long time between price and when we measure quantity more price elastic
Short time between price and when we measure quantity lessprice elastic

 

DETERMINANTS OF PRICE ELASTICITY OF SUPPLY

Time

More time for producers to respond to the price more price elastic
Less time for producers to respond to the price less price elastic

Ease of Storage

Easy and cheap to store the product more price elastic
Difficult and expensive to store the product less price elastic

Available Excess Capacity

A lot of extra room in the factory more price elastic
Little extra room in the factory less price elastic

Characteristics of the Production Process

Easy to expand capacity more price elastic
Difficult to expand capacity less price elastic

4a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

elasticity, price elasticity of demand, midpoint formula, coefficient of price elasticity of demand, price elastic demand, price inelastic demand, unit elastic demand, perfectly elastic demand, perfectly inelastic demand, total revenue, price discrimination, excise tax, tax incidence (tax burden), efficiency loss of a tax, payroll tax

4a Key Problems

Calculate Ed using the Midpoints Formula and Interpret the Results

Elasticity and Total Revenue (TR)

Elasticity and the Incidence of Excise Taxes

Click on the links above to learn how to do these problems:

 

4a Web Quiz - Click Here

4a Key Formulas

coefficient of price elasticity of demand (midpoints formula)

total revenue

TR = P x Q

4a Key Graphs

Price Elasticity of Demand

Total Revenue and Price Elasticity of Demand

4a Review Videos

- Elasticity and the Total Revenue Test- Micro 2.9
[6:13 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 

 


Unit 2: Elasticity, Consumer Choice, Costs

Lesson 4b: Other Types of Elasticity

4b Introduction

Elasticity tells us HOW MUCH one variable changes in response to a change in another variable. It is different than demand and supply.

Demand - Chapter 3:
If price increases what happens to the quantity demanded?

Supply - Chapter 3:
If price increases what happens to the quantity supplied?

Price elasticity of demand - Chapter 4:
If price increases HOW MUCH does the quantity demanded decrease?

Price elasticity of supply - Chapter 4:
If price increases HOW MUCH does the quantity supplied increase?

We will study four different types of elasticity:

1. price elasticity of demand (lesson 4a)
(If price changes, HOW MUCH does quantity demanded change?)

2. price elasticity of supply (lesson 4b)
(If price changes, how HOW MUCH does quantity supplied change?)

3. cross elasticity of demand (lesson 4b)
(If the price of one product changes, HOW MUCH does the quantity of another product change?)

4. income elasticity of demand (lesson 4b)
(If income changes, HOW MUCH does the quantity of a product purchased change?)

4b Something Interesting - Why are we studying this?

Ever wonder why the price of a computer printer is so cheap and the price of ink cartridges for that printer are so expensive? Stores sell printers at low prices because there is a high and negative CROSS ELASTICITY OF DEMAND between printers and ink. A company may offer a printer at a low price, because it knows this will lead to increased sales for the highly profitable ink cartridges. Printers and ink are complementary products.

The business term for this is "loss leader". A business will sell one item at a loss to "lead" people into their store who will buy lots of other related (complementary) items.

Before Thanksgiving in November the demand for turkeys goes up so we would expect the price of turkeys to go up, but if you have ever shopped for your Thanksgiving turkey you found that they are usually on sale at low prices! Why?

The turkey is a loss leader. Selling turkeys at a low price will bring more customers into the store who will buy lots of other complementary items. This is because there is a high and negative CROSS ELASTICITY OF DEMAND between turkeys and all the other food we put on the Thanksgiving table.

4b Assignments: Readings

Chapter 4: pp. 84-89

Lecture Outline

4b Assignments: Video Lectures

PRICE ELASTICITY OF SUPPLY

Elasticity of Supply (Khan Academy 9:33)

OPTIONAL http://www.youtube.com/watch?v=nyKmrDYrkQ4 (YouTube TheWyvern66 9:48)

CROSS ELASTICITY OF DEMAND

Cross Elasticity of Demand (Khan Academy 11:20)

INCOME ELASTICITY OF DEMAND

Income Elasticity of Demand (YouTube Gale Pooley 3:14)

4b Outcomes - What you should learn

Price Elasticity of Supply

Cross Elasticity of Demand

Income Elasticity of Demand

4b Determinants of Price Elasticity of Demand and Supply

DETERMINANTS OF PRICE ELASTICITY OF DEMAND

Number of Substitutes

Many more price elastic
Few less price elastic

Luxury or Necessity

Luxary more price elastic
Necessity less price elastic

Price of the product as a percent of sonsumer income

Price is a large percent of consumer income more price elastic
price is a small percent of consumer income less price elastic

Time

Long time between price and when we measure quantity more price elastic
Short time between price and when we measure quantity lessprice elastic

 

DETERMINANTS OF PRICE ELASTICITY OF SUPPLY

Time

More time for producers to respond to the price more price elastic
Less time for producers to respond to the price less price elastic

Ease of Storage

Easy and cheap to store the product more price elastic
Difficult and expensive to store the product less price elastic

Available Excess Capacity

A lot of extra room in the factory more price elastic
Little extra room in the factory less price elastic

Characteristics of the Production Process

Easy to expand capacity more price elastic
Difficult to expand capacity less price elastic

4b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

price elasticity of supply, coefficient of price elasticity of supply, midpoints formula, market period, short run, long run, cross elasticity of demand, substitute good, complement good, income elasticity of demand, normal good, inferior good

4b Web Quiz - Click Here

4b Key Formulas

coefficient of price elasticity of supply (midpoints formula)

cross elasticity of demand

 

income elasticity of demand

4b Key Graphs

Perfectly Elastic and Inelastic Supply

 

4b Review Videos

- Elasticity of Demand Coefficients- Micro 2.10 (Cross-Price and Income Elasticity)- AP Microeconomics
[7:02 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 2: Elasticity, Consumer Choice, Costs

Lesson 6a: Consumer Decisions: Utility Maximization

6a Introduction

When I go into the grocery store why do I buy 12 cans of pop, 3 frozen pizzas, and 1 pound of hamburger? Why don't I buy 12 pounds of hamburger and 1 can of pop? In this lesson we will use benefit-cost analysis to understand why we buy what we do. We will calculate the marginal benefits (MB) of consuming something and the marginal costs (MC) of consuming something. (Remember: all costs in economics are opportunity costs.)

If our goal is to maximize our satisfaction we will consume the quantity of goods and services where MB = MC.

First, we will examine the benefits we get from consumption. Economists call these benefits "utility". We will calculate and graph total utility (TU) and marginal utility (MU). As always, be sure you understand the SHAPES of these graphs. Remember: Define, Draw, Describe.

Then, we will use the utility maximizing rule,

MUx/Px = MUy/Py = MUz/Pz = . . . ,

to calculate how much we should buy in order to maximize our satisfaction (utility).

Be sure that you can see that the utility maximizing rule is really just a version of benefit cost analysis, MB=MC. If I am thinking about going skiing today, the MB would be the extra utility that I get from a day of skiing: MBskiing = MUskiing. Since all costs are opportunity costs, the marginal cost of skiing would be the utility that I would lose because I am not doing something else like going to a movie with my wife: MCskiing = MUmovie.

Finally, why do we divide the MU by the price? It doesn't make sense to compare a $45 ski ticket with a $12 movie ticket. By dividing by price we end up comparing $1 worth of skiing with $1 worth of a movie.

So, to maximize my utility I should go skiing and go to movies with my wife so that the:

MUskiing/Pskiing= MUmovie/Pmovie.

Even though MUx/Px = MUy/Py looks different than MBx=MCx, it is really the same thing. Be sure you do the exercises in the yellow pages.  

6a Something Interesting - Why are we studying this?

In October and November ski resorts in the west begin to open with just a few runs open and large crowds of skiers and snowboarders. In late April most western ski areas have a lot of snow and are mostly 100% open but few skiers and snowboarders come. Why? Why are there so many customers when the snow is bad in the fall and so few when the snow is good in the spring?

Read the following from an online skiing discussion forum: http://www.epicski.com/t/39322/skiing-in-past-march-why-not-popular
Note: "PNW" means the "Pacific northwest" (i.e. the states of Oregon and Washington).

The skier asks, "But, for some reason, people just stop skiing (in April). WHY? I just don't understand." After studying this lesson you should be able to explain WHY to the skier who posted on the forum.

Here is another interesting question: Why do pop vending machines allow you to only get one can at a time while newspaper vending machines allow you to take as many as you want when you only pay for one?

ANSWER: The answer to both questions has to do with the "law of diminishing marginal utility".

6a Assignments: Readings

Ch. 6 pp. 116-125

Lecture Outline

6a Assignments: Video Lectures

3.1.1 Understanding Utility Theory 4:31 [MyNotes]

Plotting MU at the Midpoint (4:50)
[Does not work with Mozilla Firefox browser, use Internet Explorer, Chrome, or Safari]

3.1.2 Finding Consumer Equilibrium - The Utility Maximizing Quantities to Buy 4:47 [MyNotes]

Professor Harmon Calculates the Utility Maximizing Bundle in 5 mins (YouTube - 02001orh) 4:58

6a Outcomes - What you should learn

TOPICS

OUTCOMES

6a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

utility, total utility (TU), marginal utility (MU), law of diminishing marginal utility, rational behavior, benefit-cost analysis, budget constraint, utility-maximizing rule, marginal utility per dollar (MU/P), "util", income effect, substitution effect, diamond-water paradox

6a Key Problems

How to plot MU at the midpoint

How to find the Utility Maximizing Quantities to Buy

Click on the links above to learn how to do these problems:

6a Web Quiz - Click Here

6a Key Formulas

marginal utility

 MU = TU / Qconsumed

 

benefit-cost analysis

 MB  = MC

 

utility-maximizing rule

MUa/Pa = MUb/Pb = MUc/Pc = . . .

 

6a Key Graphs

Total Utility (TU) and Marginal Utility (MU).

Remember: the marginal is the slope of the total. The slope of the TU curve is getting smaller and smaller (less steep) as the quantity consumed increases. At the same time MU is less and less. At its peak the slope of the TU curve is zero and at this quantity MU is zero (it crosses the X axis).

6a Review Videos

- Micro 2.12 Utility Maximization: Econ Concepts in 60 Seconds - Diminishing Marginal Utility
[2:10 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for thise assignments.

 


Unit 2: Elasticity, Consumer Choice, Costs

Lesson 7a: Economic Profit and the Production Function

7a Introduction

In chapters 7, 8, 9, 10, and 11 we will be looking at the producer decision of HOW MUCH TO PRODUCE. We will use benefit cost analysis (MB=MC) to find the profit maximizing quantity or WHAT WE GET. Once we know how much businesses will produce, we will ask: Is this quantity WHAT WE WANT? (Is this quantity efficient - both allocatively and productively)?

To find the profit maximizing quantity we will use benefit-cost analysis: MB=MC. So, what are the extra benefits of producing one more unit of output? How do businesses benefit when they produce one more? Well, they get more money, called revenue. Even if they are earning losses, they receive more revenue when they sell more. The extra revenue that businesses get when they produce and sell one more unit is their marginal revenue (MR). This is the MB of producing one more.

But there are also extra costs of producing one more unit of output. We call these the marginal costs (MC). When MR=MC (MB=MC) their profits will be maximized. NOTE: when MR=MC profits are not necessarily zero, but they are as large as possible. We will calculate these profits in chapters 8, 9, 10, and 11.

In this chapter, chapter 7 we begin by looking at the MC. Then in chapters 8, 9, 10, and 11 we add the MR.

In chapter 7 we will introduce three new sets of graphs. First (lesson 7a) we will look at the production function thast shows how output changes when we add more resources. We will then (lesson 7b) use the production function graph to understand the SHAPES of the other two sets of graphs. The two sets of cost graphs show us what happens to costs when we produce more. These two sets of cost graphs are the total cost graphs (TC, TVC, and TFC) and the average cost graphs (ATC, AVC, AFC, and MC).

Let's begin with the production function, or HOW DOES OUTPUT CHANGE WHEN WE ADD MORE RESOURCES?

One more thing. If a firm is earning zero economic profits, that is OK!!! But a zero economic profit is NOT the same as a zero accounting profit. A zero economic profit could be an accounting profit of $1 million dollars a year! Be sure you learn the difference between an "economic profit" and an "accounting profit" and understand WHY the difference exists. (Hint: It has to do with the fact that economists always use "opportunity costs" and accountants don't.)

7a Something Interesting - Why are we studying this?

Assume your GPA is 3.0, a "B" average. Let's call the GPA that you earn this semester your MARGINAL grade point (MGP; Remember "marginal" means "extra".)

What happens to your 3.0 GPA if you get straight C's this semester? (What happens to your grade point AVERAGE, 3.0 if your MARGINAL grade point, 2.0, is lower?)

What happens to your 3.0 GPA if you get straight A's (4.0) this semester? (What happens to your grade point AVERAGE if your MARGINAL grade point is higher?)

What happens to the AVERAGE Product (AP) if the MARGINAL Product (MP) is above it? ANSWER: if MP is greater than AP then AP will rise.

What happens to the AVERAGE Product (AP) if the Marginal Product (MP) is below it? ANSWER: if MP is less than AP then AP will fall.

Marginal Product curve crosses the Average Product curve where?

For all graphs: DEFINE, DRAW, DESCRIBE the shape.

7a Assignments: Readings

Ch. 7 pp. 140-147

Lecture Outline

7a Assignments: Video Lectures

AN ECONOMIST'S VIEW OF COSTS AND PROFIT

5.1.4 Finding Economic and Accounting Profit 13:54 [MyNotes]

PRODUCTION IN THE SHORT RUN

4.1.1 Understanding Output, Inputs, and the Short Run 8:48 [MyNotes]

4.1.2 Explaining the Total Product Curve 15:57 [MyNotes]

4.1.3 Drawing Marginal Product Curves 7:22 [MyNotes]

How to Plot MP at the Midpoint 6:54
Does not work with Mozilla Firefox browser, use Internet Explorer, Chrome, or Safari

4.1.4 Understanding Average Product 10:32 [MyNotes]

7a Outcomes - What you should learn

TOPICS

OUTCOMES

7a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

economic cost, explict cost, implicit cost, accounting profit, economic profit, normal profit, production function, short run, long run, total product (TP), marginal product (MP), average product (AP), law of diminishing returns, increasing marginal returns, diminishing marginal returns, negative marginal returns, specialization and teamwork, congestion (getting crowded), overcrowded,

productivity vs. production vs. productive efficiency

7a Key Problem

How to plot MP at the midpoint

Click on the links above to learn how to do this problem:

Plot Marginal Product at the midpoint.

7a Web Quiz - Click Here

7a Key Formulas

accounting profit
 acct. profit = total revenues - explicit costs

 

economic profit

econ. profit = total revenue - (expicit costs + implicit costs)

 

marginal product (MP)

 MP = TP / Qres

 

average product (AP)

 AP = TP / Qres

 

7a Key Graphs

The Production Function: Total Product (TP), Average Product (AP), and Marginal Product (MP)

 

NOTICE:

The marginal is the slope of the total.

The slope of the TP curve is gets bigger (steeper) at first then it gets smaller and smaller (less steep) as the quantity of the resources increases. At the same time MU at first goes up then gets less and less. At its peak the slope of the TP curve is zero and at this quantity MP is zero (it crosses the X axis). MP is at its highest when TP is at its steepest point.

MP crosses AP when AP is at its peak. Another way of saying this is when MP is above AP, then AP is increasing. When MP is below AP then AP is decreasing.

7a Review Videos

- Economic Profit and Costs- ACDC Econ - Micro 3.6
[3:47 YouTube ACDC Leadership]  

- Diminishing Marginal Returns- Micro 3.1
[5:53 YouTube ACDC Leadership]

- Micro 3.1 The Law of Diminishing Marginal Returns - Econ Concepts in 60 Seconds (YouTube, ACDC Leadership 5:30)

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 2: Elasticity, Consumer Choice, Costs

Lesson 7b: Production Costs in the Short Run

7b Introduction

OK. Now that we know about (1) specialization and teamwork, (2) getting crowded, and (3) overcrowded, from lesson 7a, that is, we know why the TP curve has the shape that it does, we are ready to look at the graphs that we will be using most in this class: the cost curves (both total and average). Remember, we are studying economic costs so that we can calculate the MC - the extra costs of producing one more unit of output. In chapters 8, 9, 10, 1nd 11 we will combine MC with MR (the extra benefits of producing and selling one more unit of output ) so that we can find the profit maximizing quantity of output, or the quantity where MR=MC. This is WHAT WE GET.

The costs curves show us how costs change with output. The production function in lesson 7a showed us how output changes when we add more resources. They are related. We studied the production function so that we could learn about (1) specialization and teamwork, (2) getting crowded, and (3) overcrowded, because these concepts will help us understand the shapes of the cost curves. Remember: whenever we learn a new graph we must understand it shape (For all graphs: DEFINE, DRAW, DESCRIBE its shape).

In this lesson we will be looking at the SHORT RUN COST CURVES. We studied the definition of "short run" in lesson 4b. It doesn't really have much to do with time. The short run in some industries is longer than the long run in other industries. In the short run the quantity of at least one resource is fixed, does not change. We will usually assume that the number of factories or the size of the factory does not change. So in the short run we are adding more resources to an EXISTING factory . . . and it may get crowded or overcrowded. We will look at the long run costs (when we can change the number of factories or the size of the factories) in the next lesson, 7c.

Finally, we will be looking at three types of costs: fixed, variable, and total (total equals fixed plus variable), and three "families" of costs: total, average, and marginal. By the end of this lesson you should be able to correctly Calculate, Define, Draw, and Describe the shapes of: TFC, TVC, TC, AFC, AVC, ATC, and MC. (For all graphs: DEFINE, DRAW, DESCRIBE its shape).

7b Assignments: Readings

Ch. 7, pp. 147-152

Lecture Outline

7b Assignments: Video Lectures

4.1.5 Relating Costs to Productivity 5:26 [MyNotes]

4.2.1 Defining Variable Costs 4:23 [ [MyNotes]

4.2.2 Graphing Variable Costs 4:57 [MyNotes]

4.2.3 OPTONAL: Graphing Variable Costs Using a Geometric Trick 5:04 [MyNotes]

4.3.1 Defining Marginal Costs 6:41 [MyNotes]

4.3.2 Deriving the Marginal Cost Curve 10:59 [MyNotes]

4.3.3 Understanding the Mathematical Relationship between Marginal Cost and Marginal Product 10:26 [MyNotes]

4.4.1 Defining Average Variable Costs 5:39 [MyNotes]

4.4.2 OPTIONAL: Understanding the Relationship between Average Variable Costs and Average Product 6:06 [MyNotes]

4.4.3 Understanding the Relationship between Marginal Cost and Average Variable Cost 7:54 [MyNotes]

4.5.1 Defining and Graphing Average Fixed Cost and Average Total Cost 6:55 [MyNotes]

4.5.2 Calculating Average Total Cost 4:50 [MyNotes]

4.5.3 Putting the Cost Curves Together 10:09 [MyNotes]

4.6.4 Shifts in the Cost Curves 4:49 [MyNotes]

7b Outcomes - What you should learn

TOPICS:

OUTCOMES:

7b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

short run, fixed costs, variable costs, total fixed cost (TFC), total variable cost (TVC), total cost (TC), average fixed cost (AFC), average variable cost (AVC), average total cost (ATC), marginal cost (MC)

7b Key Problem

How to find TVC on a graph with letters given AVC

Click on the link above to learn how to do this problem:

7b Web Quiz - Click Here

7b Key Formulas

AFC = TFC / Q

AVC = TVC / Q

ATC = TC / Q

AFC + AVC = ATC

TFC + TVC = TC

MC = TC / Q

7b Key Graphs

Total Cost Curves:

Total Cost TC, Total Variable Cost, (TVC), Total Fixed Cost (TFC)

 

Average Cost Curves and Marginal Cost:

Average Total Cost (ATC) , Average Variable Cost, (TVC), AverageFixed Cost AFC), and Marginal Cost (MC)

NOTICE: MC crosses ATC and AVC at their lowest points

Which graph below is drawn correctly?

 

 

Which colored rectangle below is largest (assume the ATC and AVC curves are identical)?

7b Review Videos

- Micro 3.2 AP Economics - Marginal Product and Marginal Cost: Econ concepts in 60 Seconds Review [YouTube ACDC Leadership, 4:54]  

- Costs of Production- Microeconomics 3.3 (Part 1) [5:16 YouTube ACDC Leadership]

- Cost Curves- Microeconomics 3.3 (Part 2) [3:13 YouTube ACDC Leadership]

- Marginal Cost and Average Total Cost- Micro 3.4 [3:16 YouTube ACDC Leadership]

- Micro 3.5 AP Economics Marginal Product and Marginal Cost: Econ Concepts in 60 Seconds Review [4:54 YouTube ACDC Leadership]

- Marginal Cost and ATC - Why do cost curves do that? [YouTube, ACDC Leadership, 3:16]

- How to find TVC on a graph with letters [Screencast by your instructor]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 2: Elasticity, Consumer Choice, Costs

Lesson 7c: Production Costs in the Long Run

7c Introduction

In lesson 7b we calculated and graphed SHORT RUN costs when the size of the factory was fixed (did not change). Here we will learn how costs change in the LONG RUN. In the long run we can change the size of the factory. Only in the long run can new firms enter an industry and only in the long run can firms leave the industry (go out of business). Be sure that you can define "short run" and "long run".

As always, be sure you know why the long run ATC curve has the shape it does; For all graphs: DEFINE, DRAW, DESCRIBE the shape.

Note that in the next unit (unit 3) we will use long run graphs to find the allocatively efficient quantity and the productively efficient quantity.

7c Something Interesting - Why are we studying this?

Why are there many hardware stores in Illinois but only two automobile production plants?

ANSWER: The answer has to do with the different shapes of the long run ATC curve for retail stores and for automobile production.

7c Assignments: Readings

Ch 7, 152-162

Lecture Outline

7c Assignments: Video Lectures

4.6.1 Defining the Long Run 5:55 [MyNotes]

4.6.2 Determining the Firm's Return to Scale 9:01 [MyNotes]

4.6.3 Understanding the Short Run and Long Run Average Cost Curves 15:06 [MyNotes]

7c Outcomes - What you should learn

TOPICS:

OUTCOMES:

7c Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

short run, long run, economies of scale, diseconomies of scale, constant returns to scale, minimum efficient scale, natural monopoly

7c Web Quiz - Click Here

7c Key Graphs

 

7c Review Videos

- Economies of Scale- Micro 3.2
[3:54 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 



Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 8/9a: Pure Competition: Characteristics and Short Run Equilibrium

8/9a Introduction

ARE BUSINESSES EFFICIENT?

In chapters 8, 9, 10, and 11 we will be looking at the producer decision of HOW MUCH TO PRODUCE. We will use benefit cost analysis (MB=MC) to find the profit maximizing quantity which is WHAT WE GET. Once we know how much businesses will produce, we will ask: Is this quantity efficient (both allocatively and productively) which is WHAT WE WANT.

We already know that businesses will maximize profits when they produce the equilibrium quantity where Qs=Qd (chapter 3). We also know that for competitive markets this will be the efficient quantity (except in a few situations where the market fails - chapter 5).

Keep in mind that there are thousands of business firms. And when a business starts they do not look at an economics textbook to see what model they want to be in. With only four product market models many businesses will not fit exactly into one of the four models. Think of the four product market models as a continuum (see below) with pure competition on one end and pure monopoly on the other end and all businesses will fall somewhere in-between even though they my not fit neatly into any one single model.

We will begin by looking at competitive markets in chapters 8 and 9. We should not be surprised that in competitive markets when businesses produce the profit maximizing quantity, they will also be producing the allocatively and productively efficient quantities. Competitive markets are efficient.

There are few real world examples of competitive industries. Agriculture comes close. But, we do not study pure competition just to understand agriculture. We study pure competition because IF it did exist then it would be efficient (both allocatively and productively). Pure competition then helps us to better learn what efficiency means. Once we know this, we will study the "real world" in chapters 10 and 11 and compare the real world with a competitive world. We therefore use pure competition as a standard against which we can compare the real world, a standard of efficiency.

For each of the four product market models (chapters 8-11) you should use the following general outline to guide your studying:

General Outline for Each Product Market Model:

1. Know the model's characteristics and examples (See the "Ch. 8 - 4 PRODUCT MARKET MODEL" quiz on our Blackboard site.)
2. Be able to explain the shape of the demand curve
3. Draw the short run equilibrium graphs for (a) profit maximizing firms, (b) loss minimizing firms, and (c) firms that will shut down
4. Draw the long run equilibrium graph and find the profit maximizing quantity (WHAT WE GET), allocatively efficient quantity (WHAT WE WANT), and the productively efficient quantity. See the 3 Rules and 4 Models Yellow (or BLUE) Pages.
5. Understand any other issues associated with the model

Never forget this: To maximize profits business will produce the quantity where MR=MC.  

8/9a Something Interesting - Why are we studying this?

Click on the link below and read the answer to these questions.

- Why must MC=MR to achieve the maximum profit or to have the lowest loss?

- Why must Marginal Cost be equal to Marginal Revenue? Won't that earn nothing?

Yahoo! Answers: Profit Maximizing Question - MC=MR?

ANSWER: Whenever you are asked questions like:

- "what quantity will be produced?",

- "what price will be charged?",

- "what is the profit maximizing quantity?",

- "what is the equilibrium quantity?", etc.,

the first thing you do is calculate MR and MC.

Then, as long as the firm earns more (MR) than it costs (MC) they will produce. They will produce ALL where MR>MC, up to where MR=MC, but never where MR<MC.

8/9a Assignments: Readings

Ch. 8 ALL

PRACTICE QUIZ - Ch. 8 - on Blackboard

Lecture Outline

8/9a Assignments: Video Lectures

MARKET STRUCTURE

5.1.3 Understanding Market Structure 10:55 [MyNotes]

WHAT IS A PERFECTLY COMPETITIVE MARKET? (PURE COMPETITION)

5.1.2 Understanding the Role of Price 3:43 [MyNotes]

5.1.1 Calculating Total Revenue 3:36 MyNotes]

PURE COMPETITION - SHORT RUN PROFIT MAXIMIZATION

5.2.1 Finding the Firm's Profit Maximizing Output Level 14:24 [MyNotes]

5.2.2 Proving the Profit Maximizing Rule 4:20 [MyNotes]

5.2.3 Calculating Profit 12:26 [MyNotes]

5.2.4 Calculating Loss 9:13 [MyNotes]

5.2.5 Finding the Firm's Shut-Down Point 8:35 [MyNotes]

PURE COMPETITION - SHORT AND LONG RUN MARKET SUPPLY

5.3.1 Deriving the Short-Run Market Supply 20:44 [MyNotes]

8/9a Outcomes - What you should learn

TOPICS

OUTCOMES

8/9a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

pure competition, pure monopoly, monopolistic competition, oligopoly, imperfect competition, standardized (homogenous) product, differentiated product, nonprice competition, perfectly elastic demand, market power, price taker, average revenue (usually price), marginal revenue, total revenue, MR=MC rule (profit maximization rule), short-run equilibrium, short-run supply curve

8/9a Key Problems

Finding the profit maximizing quantity on a table - 1

Finding the profit maximizing quantity on a table - 2

Finding the profit maximizing quantity on a graph with numbers

Click on the links above to learn how to do these problems:

 

8/9a Web Quiz - Click Here

8/9a Key Formulas

AR = TR / Q = P

MR = TR / Q

TR = P X Q

profit maximization rule: MR=MC

8/9a Key Graphs

Pure Competition: Short Run Earning Profits

Pure Competition: Short Run Earning Losses

Pure Competition: Short Run Shut Down

8/9a Review Videos

- Perfect Competition in the Short Run- Microeconomics 3.8

[4:49 YouTube ACDC Leadership]

- Micro 3.7 The Shut Down Rule- ACDC Econ
[2:20 YouTube ACDC Leadership]

- Finding the profit maximizing quantity on a table

- Finding the profit maximizing quantity on a graph with numbers

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments. 

 

 


Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 8/9b: Pure Competition - Long Run Equilibrium and Efficiency

8/9b Introduction

ARE BUSINESSES EFFICIENT?

Again, we return to the central issue of economics: reducing scarcity (the 5Es). In chapters 9, 10, and 11 we will see if industries are (1) allocatively efficient, and (2) productively efficient, in the long run.

This would be a good time to review the 5Es online reading from lesson 1b and reacquaint yourself with the definitions and examples of allocative and productive efficiency. Allocative efficiency means producing the mix of goods and services that maximize society's satisfaction and productive efficiency means producing at a minimum cost.

What else do we know? In chapter 1 we learned about benefit-cost analysis (marginal analysis). From chapters 3 and 5 we know that we find the allocatively efficient quantity where MSB = MSC and where consumer plus producer surplus are maximized. In chapter 4 we learned the definitions of short run and long run.

In chapters 9, 10, and 11 we will put all of this together to see if businesses are efficient. Of course we do not have time to study every individual business or industry, so we will examine the efficiency of four groups of industries or the four product market models.

In chapter 2 we learned that competitive markets are efficient. In chapter 8 we learned the characteristics of competitive markets and how competitive businesses find the profit maximizing quantity to produce (where MR=MC or WHAT WE GET). Here, we will learn that since there are no barriers to entry in the long run the competitive markets will produce the allocatively efficient quantity that people want at the lowest possible cost (productive efficiency). Be sure to see the "Three Rules and Four Models" Yellow (Blue) Page.

Finally, once we learn that the allocatively efficient quantity occurs where P = MC, we will look at ways this might be used to improve the allocation of resources and reduce scarcity. (MC Pricing).

Never forget this: To maximize profits business will produce the quantity where MR=MC.  

8/9b Something Interesting - Why are we studying this?

Why will purely competitive firms always earn zero economic profits (called normal profits) in the long run?

- WATCH: Micro 3.10 Perfect Competition in the Long Run- AP Micro (ACDC 2:04)

- ANSWER: because there are no barriers to entry

Why are zero economic profits good (or at least OK)?

- WATCH: Economic Profit and Costs- ACDC Econ - Micro 3.6 (3:47)

- ANSWER: because economists include implict costs when they calculate total costs (i.e. you pay yourself as much as you could have made in your next best opportunity).

8/9b Assignments: Readings

Ch. 9, ALL

Lecture Outline

Dynamic Efficiency

Advantages and Disadvantages of Pure Competition (Efficiency of Pure Comp.)

 

8/9b Assignments: Video Lectures

From Short-run to Long-run in Perfectly Competitive Markets (econclassroom.com 21:23)

Allocative and Productive Efficiency in Perfectly Competitive Markets (econclassroom.com 19:35)

5.3.4 Deriving the Long-Run Market Supply Curve 9:13 [MyNotes]

8/9b Outcomes - What you should learn

TOPICS

OUTCOMES

8/9b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

long-run equilibrium, long-run supply curve, constant-cost industry, increasing-cost industry, decreasing-cost industry, productive efficiency, allocative efficiency, consumer surplus, producer surplus, invisible hand of capitalism, creative destruction, marginal cost pricing, dynamic efficiency, X-efficiency, normal profit

 

8/9b Key Problem

Pure Competiton - Long Run Equilibrium and Efficiency

Explain why Purely Competitive firms earn zero economic profits in the long run

Draw the long run equilibrium graph for Pure Competition

Explain why Purely Competitive firms are efficient in the long run and show on the graph.

- allocatively efficient

- productively efficient

8/9b Web Quiz - Click Here

8/9b Key Formulas

How to find the profit maximizing quantity: MR = MC
How to find the allocatively efficient quantity: P = MC
How to find the productively efficient quantity: MC = ATC or minimum ATC

8/9b Key Graphs

Pure Competition: Long Run Equilibrium

- Q is the profit maximizing Quantity (MR=MC); What We Get
- Q is also the allocatively efficient quantity (P=MC); What We Want
- Q is also the prodictively efficient quantity (MC=ATC); Producing at a Minimum Cost

8/9b Review Videos

- Micro 3.10 Perfect Competition in the Long Run- AP Micro
[2:04 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for thise assignments.

 

 


Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 10a: Monopoly - Characteristics and Short Run Equilibrium

10a Introduction

ARE BUSINESSES EFFICIENT?

We learned in lesson 2a that competitive markets are efficient (except when there are externalities or public goods - ch.5). But what happens if markets are NOT competitive? We said that competition is the "invisible hand" that forces businesses to be efficient. If the market is not competitive we will not get the efficient quantity. This means that the profit maximizing quantity that businesses will produce (WHAT WE GET; quantity where MR=MC) will not be the same as the allocatively efficient quantity that society wants (WHAT WE WANT; quantity where P=MC).

Remember the word "competition" has a different meaning in economics. This is NOT the competition that occurs between Ford and Chevrolet. "Competition" in economics means there are many buyers and sellers in the market so that firms have no influence over the price; i.e. they are price takers. Much of the business world is not competitive, and therefore, not efficient.

In this lesson we will look at monopolistic industries - industries with only one firm. There are few pure monopolies. Even though there are few true monopolies they do exist, but we will also study monopolies because most firms are a combination of competition and monopoly.

For each of the four product market models (chapters 8-11), including monopolies, you should use the following general outline to guide your studying:

General Outline for Each Product Market Model:

1. Know the model's characteristics and examples (See the "Ch. 8 - 4 PRODUCT MARKET MODEL" quiz on our Blackboard site.)
2. Be able to explain the shape of the demand curve
3. Draw the short run equilibrium graphs for (a) profit maximizing firms, (b) loss minimizing firms, and (c) firms that will shut down
4. Draw the long run equilibrium graph and find the profit maximizing quantity (WHAT WE GET), allocatively efficient quantity (WHAT WE WANT), and the productively efficient quantity. See the 3 Rules and 4 Models Yellow (or BLUE) Pages.
5. Understand any other issues associated with the model

Never forget this: To maximize profits business will produce the quantity where MR=MC.  

10a Something Interesting - Why are we studying this?

What's so bad about monopoly power?
http://www.cbsnews.com/news/whats-so-bad-about-monopoly-power/

ANSWER: "The bottom line is that when companies have a monopoly, prices are too high and production is too low. There's an inefficient allocation of resources."

10a Assignments: Readings

Ch. 10, pp. 194-203

Lecture Outline

10a Assignments: Video Lectures

MONOPOLY

6.1.1 Defining Market Power 10:10 [MyNotes]

6.1.2 Defining Marginal Revenue for a Firm with Market Power 12:43 [MyNotes]

PROFIT MAXIMIZATION FOR A MONOPOLY

6.1.3 Determining the Monopolist's Profit Maximizing Output and Price 14:18 [MyNotes]

6.1.4 Calculating a Monopolist's Profit and Loss 6:24 [MyNotes]

OPTIONAL

Introduction to Pure Monopoly (econclassroom) 14:11

Profit Maximization, Revenue Maximization and PED in Pure Monopoly (econclassroom) 17:11

10a Outcomes - What you should learn

TOPICS:

OUTCOMES

10a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

pure monopoly, barriers to entry, economies of scale, patent, natural monopoly, price maker

10a Key Problems

How to find monopoly quantity, price, and profits on a graph

How to find monopoly quantity, price and profits on a table

Click on the links above to learn how to do these problems:

 

Find the profit maximizing quantity, price, and profits usng a table of data.

10a Web Quiz - Click Here

10a Key Graphs

Monopoly: Short Run Earning Profits

Monopoly: Short Run Earning Losses

Monopoly: Short Run Shut Down

10a Review Videos

- Micro 4.1 Monopoly Demand and MR: Econ Concepts in 60 Seconds monopoly graph
[4:41 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 10b: Monopoly: Long Run Equilibrium, Price Discrimination, and Regulation

10b Introduction

ARE BUSINESSES EFFICIENT?

in chapter 9 we learned that in the long run purely competitive firms are both allocatively and productively efficient. They maximize society's satisfacton. In lesson 10a we learned how find the quantity produced by monopolies. Here in lesson 10b we will learn if that quantity that we get, the profit maximiing quantity, is the efficient quantity. Are monopolies efficient? Are businesses efficient?

In chapter 9 we also learned that if purely competitive firms have short run profits, then in the long run new firms will enter. This will increase the supply of the product because if the number of producers increases then supply increases (chapter 3). When supply increases it causes the price to drop and this will reduce the profits of the firms. This will continue to happen until there are just normal profits. In the long run, purely competitive firms earn only normal (zero) profits BECAUSE THERE ARE NO BARRIERS TO ENTRY.

So, what about monopolies? In this lesson we will learn that SINCE MONOPOLIES DO HAVE BARRIERS TO ENRTY (entry is blocked) they will earn economic profits in the long run, Also, at the profit maximizing quantity (what we get) monopolies will be both allocatively and productively INEFFICIENT. When monopolies produce the quantity that maximizes their profits they will be producing less than the allocatively efficient quantity (underallocation of resources) AND they will not be producing at the lowest possible cost per unit (productive inefficiency).

Next, we will look at PRCE DISCRIMINATION. What if instead of charging the same price to all customers, a monopoly charged different prices to different customers for the same product? We will learn that if monopolies price discriminate then they will produce more and the market will be MORE allocatively efficient.

Finally, since momopolies are inefficient the government usually prevents them from forming (anti-trust laws), but sometimes the government will allow a monopoly to exist if it is in the public interest, like when it is a natural monopoly, but they will then regulate it, i.e. set its price.

So in this lesson we will study three things:

1. monopolies are allocatively and productively inefficient
2. monopolies that price discriminate may be allocatively efficient
3. monopolies are often prevented from forming or are broken up by the government, but the government will allow a natural monooploy to exist and will regulate its price.  

10b Something Interesting - Why are we studying this?

Why do state governments prevent competition in the distribution of electricity? In northern Illinois only ComEd can run electricity wires from house to house.

- ANSWER: The distribution of electricity is a natural monopoly. It is productively more efficient to have only one company running wires from house to house. With fewer wires we can get the same amount of elctricity. So, the government only gives a license to one company to distribute electricity because it saves resources compared to having several companies distribute electricity in the same neighborhood.

Once the government creates a monopoly like ComEd, why will they then regulate the price of electricity? In Illinois the state run Illinois Commerce Commission sets the price of electricity.

- ANSWER: In this lesson we will learn that monopolies are allocatively inefficient. They will charge a high price and sell less to maximize profits. This is bad for society so the goverment regulates the price.

10b Assignments: Readings

Ch 10, pp, 203-214

Chapter 18:

- pp. 376-382 Antittrust Policy: Issues and Impacts

- pp. 381-383 Industrial Regulation

- pp. 383-384 Deregulation

Chapter 4: Last Word (box) - Elasticity and Pricing Power: Why Different Consumers Pay Different Prices, pp. 86-87 (Price Discrimination)

Lecture Outline

10b Assignments: Video Lectures

THE SOCIAL COST OF MONOPOLY

6.2.1 Determining the Social Cost of Monopoly 12:22 [MyNotes]

6.2.2 Calculating Deadweight Loss 15:23 [MyNotes]

Price Discrimination and its Effects on Efficiency in a Monopolistic Market (econclassroom.com) 14:51

REGULATING NATURAL MONOPOLIES

Natural Monopoly and the Need for Government Regulation (econclassroom.com) 14:14

10b Outcomes - What you should learn

TOPICS

OUTCOMES

10b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

allocative inefficiency, productive inefficiency, deadweight loss, economies of scale, natural monopoly, X-inefficiency, anti-trust policy, price fixing, tying contract, public interest theory of regulation, legal cartel theory of regulation, deregulation, price discrimination, regulated monopoly, natural monopoly, socially-optimal price (allocatively efficient price), fair-return price (average-cost price)

 

10b Key Problems

Monopoly - Long Run Equilibrium and Efficiency

Price Discrimination - How to find the profit maximizing quantity on a table

 

Monopoly - Long Run Equilibrium and Efficiency

Explain why Monopolies earn economic profits in the long run

Draw the long run equilibrium graph for a Monopoly

Explain why Monopolies are inefficient in the long run and show on the graph.

- allocatively inefficient

- productively inefficient

Price Discrimination - How to find the profit maximizing quantity on a table

10b Web Quiz - Click Here

10b Key Graphs

Monopoly: Long Run Equilibrium

- M is the profit maximizing quantity (MR=MC); What We Get
- Q is the allocatively efficient quantity (P=MC); What We Want
- N is the productively efficient quantity (MC=ATC); producing at a minimum cost

Regulated Natural Monopoly

- Q3 is the profit maximizing quantity (MR=MC) if unregulated
- Q2 is the allocatively efficient quantity (P=MC)
- Q4 is the productively efficient quantity (MC=ATC)
- Q1 is the "fair return" quantity if regulated

Monopoly with Perfect Price Discrimination

- M is the profit maximizing quantity (MR=MC) if no price discrimination; What We Get
- Q is the profit maximizing quantity (D=MR=MC) if there is perfect price discrimination
- Q is also the allocatively efficient quantity (P=MC); What We Want
- N is the productively efficient quantity (MC=ATC); Producing at a Minimum Cost

10b Review Videos

- Monopoly Graph Review and Practice- Micro 4.7

[5:34 YouTube ACDC Leadership]  

- Micro 4.8 Price Discriminating Monopoly (First Degree)
[4:41 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 11a: Monopolistic Competition: Are Businesses Efficient?

11a Introduction

ARE BUSINESSES EFFICIENT?

Competitive firms are efficient and monopolies are inefficient, but there are few if any purely competitive markets or purely monopolistic markets (monopolies). So what happens in the real world? Are businesses efficient?

We learned that competitive firms earn zero long run profits because there are no barriers to entry and monopolies do earn long run profits because entry is blocked. What about monopolistically competitive markets where there are LOW BARRIERS? What about oligopolistic markets where there are HIGH BARRIERS? Guess what? If there are low barriers firms will earn zero long run profits (monopolistic competition) and if there are high barriers firms will earn long run economic profits (oligopolies).

What about efficiency? We will learn that both monopolistically competitive firms and oligopolies are inefficient but not to the same degree. Monopolistically competitive firms are only slightly inefficient and they do provide society some additional benefits, but oligopolies can be very inefficient and are closely watched by the government.

General Outline for Each Product Market Model:

1. Know the model's characteristics and examples (See the "Ch. 8 - 4 PRODUCT MARKET MODEL" quiz on our Blackboard site.)
2. Be able to explain the shape of the demand curve
3. Draw the short run equilibrium graphs for (a) profit maximizing firms, (b) loss minimizing firms, and (c) firms that will shut down
4. Draw the long run equilibrium graph and find the profit maximizing quantity (WHAT WE GET), allocatively efficient quantity (WHAT WE WANT), and the productively efficient quantity. See the 3 Rules and 4 Models Yellow (or BLUE) Pages.
5. Understand any other issues associated with the model

Never forget this: To maximize profits businesses will produce the quantity where MR=MC.  

11a Something Interesting - Why are we studying this?

Why are there so many different kinds of hamburgers?

Wikipedia has a list of over 30 different types of hamburgers [https://en.wikipedia.org/wiki/List_of_hamburgers]. Why are there so many? Why do different restaurants continue to invent their own "new" hamburger?

ANSWER: In this lesson you will learn that firms gain market power through product differentiation - making their product a little different from their competitors. This allows them to charge a higher price and increase their profits. BUT, other restaurants can always copy the new hamburger recipe stealing away those profits. Welcome to Monopolistic Competition: part "monopoly" because of product differentiation and part "pure competition" because of low bariers to entry.

11a Assignments: Readings

Ch. 11, pp. 216-223

Lecture Outline

11a Assignments: Video Lectures

6.4.1 Defining Monopolistic Competition 7:01 [MyNotes]

6.4.2 Understanding Pricing and Output in Monopolistic Competition -Short-Run Profit Maximization for a Monopolistically Competitive Firm - 8:58 [MyNotes]

Monopolistic Competition (econclassroom.com -- efficiency begins at 15:00) 20:51

Monopolistic Competition in the Long-Run: Econ Concepts in 60 Seconds with AP Economics Teacher (ACDCEcon) 3:25

11a Outcomes - What you should learn

TOPICS

OUTCOMES

11a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

monopolistic competition, product differentiation, collusion, nonprice competition, four-firm concentration ratio, Herfindahl index, normal profit, excess capacity

11a Key Problem

Monopolistic Competition - How to find the quantity, price, and profit on a graph

Monopoly - Long Run Equilibrium and Efficiency

 

Monopolistic Competition - How to find the quantity, price, and profit on a graph

 

Monopolistic Competition - Long Run Equilibrium and Efficiency

Explain why Monopolistically Competitive firms earn zero economic profits in the long run

Draw the long run equilibrium graph for Monopolistic Competition

Discuss the efficiency of Monopolistically Competitive firms in the long run and show on the graph.

- allocative efficidncy

- productive efficiency

 

11a Web Quiz - Click Here

11a Key Formulas

Herfindahl index = MARKET SHARE SQUARED

HI = ms12 + ms22 + ms32 + ms42 + ms52 + .. . . .

" "means "sum" or "add all together"
"ms" means "% market share"

11a Key Graphs

Monopolistic Competition in Long Run Equilibrium

- D is the profit maximizing quantity (MR=MC); What We Get
- G is the allocatively efficient quantity (P=MC); What We Want
- E is the productively efficient quantity (MC=ATC): Produce at a Minimum Cost

11a Review Videos

Monopolistic Competition- Short Run and Long Run- Micro 4.12
[2:02 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for thise assignments.

 

 


Unit 3: Are Businesses Efficient? Product Markets and Efficiency

Lesson 11b: Oligopoly: Are Businesses Efficient?

11b Introduction

ARE BUSINESSES EFFICIENT?

Oligopolies are industries with just a few firms because there are high barriers to entry. So do they earn long-run profits (YES) and are they efficient (NO)?

Oligopolies are more complex than the other three models. Instead of one model to explain how oligopolies determine price and quantity we will have four:

1. kinked demand model
2. collusion
3. price leadership
4. game theory

General Outline for Each Product Market Model:

1. Know the model's characteristics and examples (See the "Ch. 8 - 4 PRODUCT MARKET MODEL" quiz on our Blackboard site.)
2. Be able to explain the shape of the demand curve
3. Draw the short run equilibrium graphs for (a) profit maximizing firms, (b) loss minimizing firms, and (c) firms that will shut down
4. Draw the long run equilibrium graph and find the profit maximizing quantity (WHAT WE GET), allocatively efficient quantity (WHAT WE WANT), and the productively efficient quantity. See the 3 Rules and 4 Models Yellow (or BLUE) Pages.
5. Understand any other issues associated with the model

Never forget this: To maximize profits business will produce the quantity where MR=MC.  

11b Something Interesting - Why are we studying this?

Are these mergers good for society? How do they affect efficiency? Just skim the first few paragraphs of the following:

- Airline Mergers Push Fares Higher (2013)

- Beer merger will not bring Budweiser, Miller under same roof (2015)

- U.S. Justice Department urges judge to block AT&T-Time Warner merger (2018)

ANSWER: It is often up to the US Justice Department to determine whether or not to allow businesses to merge into one single business. Such mergers can reduce competition, raise prices, and cause allocative and productive inefficiency. "Their job, essentially, is to figure out whether a merger would reduce competition so much that a company could raise prices without losing business to competitors."

11b Assignments: Readings

Ch. 11, pp. 223-240

Ch 11 appendix, pp. 241-244

Ch. 18 Mergers, pp. 379-380

Lecture Outline

11b Assignments: Video Lectures

OLIGOPOLY

Game Theory
EconMovies 8: The Dark Knight (Oligopolies and Game Theory) 7:01

6.3.1 Introducing Oligopoly and the Prisoner's Dilemma 17:26 [MyNotes]

6.4.3 Understanding Monopolistic Competition (Oligopoly ???) as a Prisoner's Dilemma - Advertising and Brand Names 6:44 [MyNotes]

6.3.2 Understanding a Cartel as a Prisoner's Dilemma 10:47 [MyNotes]

Kinked Demand Model

6.3.3 Understanding the Kinked-Demand Curve Model 4:22 [MyNotes]

Kinked Demand Model (econclassroom.com) 14:06

Other

Oligopolies, Duopolies, Collusion, and Cartels (Khan Academy) 8:26

Episode 30C: Mergers (YouTube: mjmfoodle) 4:36

SUMMARY

Determining the Efficiency of Firms in Different Market Structures (econclassroom.com) 18:23

11b Outcomes - What you should learn

TOPICS

OUTCOMES

11b Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

oligopoly, homogeneous (standardized) oligopoly, differentiated oligopoly, mutual interdependence, interindustry competition, collusion, kinked demand, cartel, price leadership, merger, horizontal merger, vertical merger, conglomerate merger, game theory, strategic behavior, prisoner's dilemma, dominant strategy, Nash equilibrium, self enforcing agreement

11b Key Problems

Oligopoly: The Kinked Demand Model

Oligopoly - Long Run Equilibrium and Efficiency

Oligopoly - Long Run Equilibrium and Efficiency

Explain why Oligopolies earn zero economic profits in the long run

Draw the long run equilibrium graph for Oligopolies

Discuss the efficiency of Oligopolies in the long run and show on the graph.

- allocative efficiency

- productive efficiency

11b Web Quiz - Click Here

11b Key Graphs

Oligopoly Kinked Demand Long Run Equilibrium

- 10 is the profit maximizing quantity (MR=MC) What We Get
- 14 is the allocatively efficient quantity (P=MC); What We Want

 

Oligopoly Game Theory

11b Review Videos

Micro 4.11 Kinked Demand Curve: Econ Concepts in 60 Seconds

[2:02 YouTube ACDC Leadership]

Micro 4.9 Oligopolies and Game Theory: Microeconomics Concepts in 60 Seconds with Mr. Clifford
[3:24 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for thise assignments.

 

 



Unit 4: Labor and Efficiency: Resource Markets, Inequality, and Immigration

Lesson 12a: Demand For Resources

12a Introduction

In unit 3 we studied the FOUR PRODUCT MARKET MODELS to learn how product prices and quantity are determined. We learned characteristics and examples of each model. We discussed the differences between their demand curves. We drew their short run equilibrium graphs and found the long run equilibrium quantity, allocatively efficient quantity, and the productively efficient quantity. Finally we discussed other issues associated with some of the models.

In unit 4 we will discuss the EIGHT LABOR (or resource) MARKET MODELS to learn how wages and the level of employment are determined. We will learn what determines how much will people be paid and how many people will be hired, i.e. the profit maximizing quantity to hire. Then we will determine whether businesses hire the allocatively efficient quantity of labor.

We will finish the unit by looking at two important issues associated with labor markets: income inequality and immigration.

This lesson begins our study of the labor markets by looking at the demand for resources, the elasticity of demand for resources, and the first two labor market models: (1) a competitive labor market working in a competitive product market, and (2) a competitive labor market working in an imperfectly competitive product market (like a monopoly or oligopoly). We will find the profit maximizing quantity of labor (and wage) that will be hired and the allocatively efficient quantity of labor that would maximize society's satisfaction

We will use benefit-cost analysis (BCA) throughout this unit. It would be useful to review BCA in lesson 1d. For example, to find the profit maximizing quantity of workers to hire firms will continue to hire up to the point where MRP = MRC.

12a Something Interesting - Why are we studying this?

Why are people paid differently? (Look at the websites below.)

Lowest Paying College Majors:

http://money.cnn.com/2015/05/08/pf/college/lowest-paying-college-majors/index.html

http://college.usatoday.com/2014/08/13/the-top-10-lowest-paying-college-majors/

Highest Paying College Majors:

http://money.cnn.com/2015/05/07/pf/college/highest-paying-college-majors/index.html

http://college.usatoday.com/2014/07/30/top-10-highest-paying-college-majors/

ANSWER: The supply and demand for labor helps explain why different people and different jobs receive different wages. But there are also other factors that we will need to explore. We will end up with 8 to 10 different labor market models that will help us answer this question.

12a Assignments: Readings

Chapter 12:

- pp. 248-257

- pp. 260-261

DO NOT STUDY: "Optimal Combination of Resources", pp. 257-260

Lecture Outline

12a Assignments: Video Lectures

7.1.1 Deriving the Factor Demand Curve 15:10 [MyNotes]

7.1.3 Analyzing the Labor Market 15:24 [MyNotes]

(THE LOST EPISODES) Factor Market Overview (YouTube mjmfoodle) 1:27

(The Lost Episodes) Perfectly Competitive Factor and Output Markets (YouTube mjmfoodle) 5:14

5.2 Perfectly Competitive Labor Market and Firm: Econ Concepts in 60 Seconds (YouTube ACDC Econ) 3:27

Micro 5.3 Comparing Product and Resource Markets: Econ Concepts in 60 Seconds- Review (YouTube ACDC Econ) 2:24

12a Outcomes - What you should learn

TOPICS

OUTCOMES

12a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

derived demand, productivity, marginal product (MP), marginal revenue product (MRP), marginal resource cost (MRC), profit maximizing rule for hiring resources (MRP=MRC rule), value of the marginal product (VMP), substitution effect, output effect, elasticity of resource demand, marginal productivity theory of income distribution

12a Key Problem

Finding the Quantity to Hire: Competitive Labor Market in a Competitive Product Market

Finding the Quantity to Hire: Competitive Labor Market in an Imperfectly Competitive Product Market


Competitive Labor Market / Competitive Product Market Problem 1

Competitive Labor Market / Competitive Product Market Problem 2

Competitive Labor Market / Imperfectly Competitive Product Market Problem 1

Competitive Labor Market / Imperfectly Competitive Product Market Problem 2

12a Web Quiz - Click Here

12a Key Formulas

marginal product: MP = TP / Qres

marginal revenue product: MRP = TR / Qres

marginal resource cost: MRC = TC / Qres

profit maximizing rule for hiring resources: MRP=MRC

value of the marginal product: VMP = P x MP

allocative efficiency quantity of resources: VMP = W

12a Key Graphs

Circular Flow Model: 4 Product Market Models and 8 (10) Labor Market Models

Competitive Labor Market in a Competitive Product Market

 

Competitive Labor Market in an Imperfectly Competitive Product Market

12a Review Videos

- 5.2 Perfectly Competitive Labor Market and Firm: Econ Concepts in 60 Seconds- Advanced Placement
[3:29 YouTube ACDC Leadership]

- Micro 5.3 Comparing Product and Resource Markets: Econ Concepts in 60 Seconds- Review
[2:27 YouTube ACDC Leadership]

- Micro 5.4 Resource Market, MRP and MRC: Econ Concepts in 60 Seconds- Factor Market
[2:54 YouTube ACDC Leadership]
NOTE: Mr Clifford says "MRP = P x MP" This is true ONLY IF we have a competitive labor market (wage is constant). I prefer to use the formula: "MRP = change in TR / change in Qlabor", because this works for ALL labor market models

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 4: Labor and Efficiency: Resource Markets, Inequality, and Immigration

Lesson 13a: Wage Determination: Labor Markets

13a Introduction

Eight Labor Market Models

1. Competitive labor market in a competitive product market
2. Competitive labor market in an imperfectly competitive product market
3. Monopsony
4. Union Model: increasing demand for labor
5. Union Model: craft (exclusive) union
6. Union Model: industrial (inclusive) union
7. Union Model: bilateral monopoly
8. Minimum Wage (three models)
a. traditional minimum wage model (price floor)
b. minimum wage in a monopsony
c. minimum wage and the price elasticity of demand for labor

For EACH model know the following:

1. assumptions, characteristics, and examples
2. graph
3. find the profit maximizing quantity of labor (this is the quantity that WILL BE HIRED, where MRP = MRC)
4. find the allocatively efficient quantity of labor (where VMP = W or Qd=Qs)

You will find a summary of each of these eight (actually ten) models in our Yellow Pages. It is strongly recommended that you study these summaries.

REMEMBER: to find the profit maximizing quantity of workers to hire firms will continue to hire up to the point where MRP = MRC.

So for any questions that ask "how many will be hired?" or "what will the wage be?", the first thing you do is calculate MRP and MRC and then hire all where the MRP is greater than MRC (MRP > MRC) up to where MRP = MRC.

13a Something Interesting - Why are we studying this?

What if the federal miniumum wage doubled to $15 an hour. Would this help or hurt fast food workers?

Read or listen to: http://www.marketplace.org/topics/wealth-poverty/fast-food-strike-walk-outs-and-drive-throughs

ANSWER: After studing this lesson you should be able to explain this statement found in this news report:

" . . . if we woke up tomorrow and fast food restaurants had doubled worker pay tomorrow . . . I'm sure you would see a lot of jobs lost , . . . But that’s only part of the story, Baker argues. Even if there was, let’s say, a 20 or 30 percent drop in employment at these places (Saltsman told me he projects there could be up to a 27 percent drop), the remaining workers would still “take home twice as much pay. They're still way better off,” says Baker."

To understand and explain this statement you need to discuss price elasticity of demand for workers. Does Baker think that the price elasticity of demand for fast food workers is elastic or inelastic? [Answer: Inelastic]

13a Assignments: Readings

Ch. 13, ALL

Summary of the 8 Labor Market Models

Audio: Fast food strike: Of walk outs and drive-throughs

Economists disagree on whether the minimum wage kills jobs. Why?

Interesting: "Minimum Wage Would Be $21.72 If It Kept Pace With Increases In Productivity: Study"

Lecture Outline

13a Assignments: Video Lectures

(THE LOST EPISODES) Monopsony Factor Market, Perfectly Competitive Output Market (YouTube mjmfoodle 8:11)

Micro 5.1 Market and Minimum Wage: Econ Concepts in 60 Seconds:- Economics Lesson (YouTube ACDC Econ 3:26)

11.4.2 An Analysis of Labor Unions and Unemployment (7:27) [MyNotes]

11.4.1 Minimum Wage Laws (7:31) [MyNotes]

11.4.4 The Theory of Efficiency Wages (10:54) [MyNotes]

OPTIONAL: 11.4.3 Something Interesting: "La Causa": The United Farm Workers (5:10) MyNotes]

13a Outcomes - What you should learn

TOPICS

OUTCOMES

13a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

wage rate, purely competitive labor market, monopsony, exclusive (craft) union, occupational licensing, inclusive (industrial) union, bilateral monopoly, minimum wage

13a Key Problem

Monopsonistic labor market in a competitive product market - TABLE

Minimum Wage - Traditional Model

Minimum Wage in a Monopsony Model

Minimum Wage and Price Elasticity of Demand for Labor Model

 

Monopsony - Table

Use the data above to calculate (1) the quantity of labor this firm will hire to maximize its profits, and (2) the allocatively efficient quantity of labor to hire.

Assume the firm hires labor, its only variable resource, under monopsonistic conditions and sells its product under competitive conditions.

Minimum Wage - Traditional Model

 

Minimum Wage in a Monopsony Model

Minimum Wage and Price Elasticity of Demand for Labor Model

13a Web Quiz - Click Here

13a Key Graphs

Competitive Labor Market in a Competitve Product Market

 

Competitive Labor Market in an Imperfectly Competitive Product Market

Monopsony

Union: Increase Demand

 Union: Craft (Exclusive)

 Union: Inclusive (Industrial)

 Union: Bilateral Monopoly

Minimum Wage Traditional Model:
employment decreases

Minimum Wage in a Monopsony:
employment increases

Does the Minimum wage help the poor?

YES if the demand for labor is inelastic because total income increases from 0ADF to 0BCE

 

Does the Minimum wage help the poor?

NO if demand for labor is elastic because total income decreases from 0adf to 0bce  

13a Review Videos

- Micro Unit 5, Question 12: Monopsony
[2:59 YouTube ACDC Leadership]

- Micro 5.1 Market and Minimum Wage: Econ Concepts in 60 Seconds:- Economics Lesson

[3:26 YouTube ACDC Leadership]

- Minimum Wage Misconceptions with Jacob Clifford
[5:09 YouTube ACDC Leadership]

NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.

 

 


Unit 4: Labor and Efficiency: Resource Markets, Inequality, and Immigration

Lesson 20a: Income Inequality and Discrimination

20a Introduction

The gap between the rich and the poor is getting wider and income inequality has become an important political issue. We will learn that the 42 richest people on Earth now have the same amount of wealth as the bottom half of the global population. 42 people have the same amount of wealth as the poorest 3.5 billion (3,500,000,000) !

We will first look at some data on the distribution of income and learn how to measure it.

Then we will learn two models concerning income distribution:

1. The Case for Equality Model: Maximizing Total Utility. This is the President Trump Example from lesson 1b (fig. 20.3) and
2. The Occupational Discrimination (Crowding) Model

The Yellow Pages answers have one page summaries of each of these models. You should find them and study them.  

20a Something Interesting - Why are we studying this?

Jan. 2018: According to an Oxfam report just 42 people now hold as much wealth as the poorest 3.7 billion. In the U.S., the country’s 3 richest people have the same wealth as the poorest half of the American population.

https://www.huffingtonpost.com/entry/billionaires-oxfam-inequality_us_5a657e61e4b0022830041a7a

https://www.oxfamamerica.org/static/media/files/bp-reward-work-not-wealth-220118-en.pdf

In Jan. 2014 the number was 85 of the world's richest people owned the same amount of wealth as the bottom half of the global population and in Jan. 2017 it was 61 people.

 

Think about it. The wealth of the 42 richest people = the wealth of the 3.5 billion poorest.

And, the gap between the rich and the poor is widening.

 

20a Assignments: Readings

Chapter 20:

- pp. 410-419

- pp.426-427 "Occupational Segregation: The Crowding Model"

Oxfam report highlights widening income gap between rich, poor

Researchers Examine Gap between Rich and Poor (NPR Morning edition, 1/28/2014) Read or listen 5:43

As Our Jobs Are Automated, Some Say We'll Need A Guaranteed Basic Income (NPR Morning edition, 8/24/2016) Read or listen 5:53

Lecture Outline

20a Assignments: Video Lectures

10.3.4 Hot Topic Income Distribution in the U.S. 5:20 [MyNotes]

Wealth Inequality in America (Politizane YouTube) 6:24

20a Outcomes - What you should learn

TOPICS

OUTCOMES

20a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

income inequality, quintile, Lorenz curve, Gini ratio (Gini coefficient), income mobility, transfer payment, progressive income tax, noncash transfers, equality-efficiency trade-off, discrimination, occupational segregation, "President Trump example", guaranteed basic income (also called "universal basic income" and "unconditional basic income")

20a Key Problems

The Case for Equality Model

The Occupational Discrimination Model

 

 

20a Web Quiz - Click Here

20a Key Graphs

Lorenz Curve

 

The Case for Equality = the President Trump Example
The Utility Maximizing Distribution of Income

 

The Occupational Segregation Model of Discrimination

 

 

20a Review Videos

- Income and Wealth Inequality: Crash Course Economics
[10:15 YouTube CrashCourse]

 NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.  

 


Unit 4: Labor and Efficiency: Resource Markets, Inequality, and Immigration

Lesson 22a: Immigration

22a Introduction

Immigration is another labor issue that has become an important political topic. We will first study some historical data on U.S. immigration then we will look at two immigration models:

1. a simple immigration model showing the "Impact on Wage Rates, Efficiency, and Output", and

2. a model showing the impact of illegal workers in a low wage labor market

The Yellow Pages have one page summaries of each of these models. You should find them and study them.  

22a Something Interesting - Why are we studying this?

Read this short news article from 2013:
http://www.nytimes.com/2013/02/17/magazine/do-illegal-immigrants-actually-hurt-the-us-economy.html

From the eighth paragraph of the above website:

Nearly all economists, of all political persuasions, agree that immigrants — those here legally or not — benefit the overall economy. “That is not controversial,” Heidi Shierholz, an economist at the Economic Policy Institute, told me. Shierholz also said that “there is a consensus that, on average, the incomes of families in this country are increased by a small, but clearly positive amount, because of immigration.

After studying this lesson you should be able to discuss the effects of immigration on substitute resources and complementary resources.

22a Assignments: Readings

- Ch. 22 ALL

- "Three Ways To Totally Transform U.S. Immigration Policy" NPR, Planet Money
http://www.npr.org/blogs/money/2013/02/21/172501563/three-ways-to-totally-transform-u-s-immigration-policy

1. The Best And The Brightest
2. The Highest Bidder
3. Let 'Em In

- "Do Illegal Immigrants Actually Hurt the U.S. Economy?"
http://www.nytimes.com/2013/02/17/magazine/do-illegal-immigrants-actually-hurt-the-us-economy.html

- "Give Me Your Tired, Your Poor, and Your Economists, Too" By N. GREGORY MANKIW, Published: February 9, 2013
http://www.nytimes.com/2013/02/10/business/how-economics-has-benefited-from-immigration.html

- Lecture Outline

22a Assignments: Video Lectures

- Costs, Benefits and How Best to Respond - Professor Richard D Wolff (RichardDWolff 6:59)

- Immigrants do depress wages
- Immigrants are not a net gain
- Allow immigrants but support labor unions

- CNN Report on the economics of immigration (2:24)

22a Outcomes - What you should learn

TOPICS

OUTCOMES

22a Key Terms

Key Terms Flash Cards - Click Here

Key Terms:

economic immigrants, legal immigrants, illegal immigrants, human capital, beaten paths, backflows, efficiency gains from migration, brain drain, remittances, complementary resource, substitute resource, fiscal impacts

22a Key Problems

Simple Immigration Model

Illegal Immigration Model

 

22a Web Quiz - Click Here

22a Key Graphs

Simple Immigration Model

Impact of Illegal Workers in a Low Wage Labor Market

 

 

22a Review Videos

The Economics of Immigration: Crash Course Econ #33
[11:20 YouTube CrashCourse Economics]

 NOTE: These are REVIEW videos only. In order to learn the material you must read the assigned textbook readings, watch the assigned lecture videos, and do problems. See the LESSONS link on Blackboard for these assignments.